#marketing / Page 9

Google is advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.

New insights include total citations, average cited pages, grounding queries, page-level citation activity, and visibility trends over time.

Automation isn't just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered campaigns.

Meta has rolled out major upgrades to its ad-serving and ranking infrastructure, most notably through Meta Lattice. The reported gains are impressive: roughly 10% lifts in revenue-driving metrics, +6% conversion rate improvements, and 20% capacity .. ...

AI Overviews, redesigns, and rogue launches expose weak SEO processes. Discover why visibility governance protects rankings and teams.

Synthetic personas solve the cold-start problem with 85% accuracy by simulating search behavior across user segments.

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

Google's Results about you tool now monitors Search results for government-issued IDs like passports, driver's licenses, and Social Security numbers.

See how optimizing content differently for LinkedIn, Reddit, and search engines improves reach, relevance, and user experience across platforms.

Agentic AI is entering executive conversations. Here's how to explain what's changing, what isn't, and how ecommerce brands should respond.