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This morning, I saw Barry Schwartz's post on X (and his write-up on Search Engine Roundtable) sharing a screenshot from Joy Hawkins. Joy noticed that several sites were seeing sudden, massive vertical spikes in Google Search Console clicks while ...

Even though Wall Street is panicking over Google's earnings call, it seems obvious to me what is happening. They are not going to slow down when it comes to AI. Throughout the call they spoke of agents and how we are in the early days of how they are ...

I looked at 12 months of GA4 data across 100 different websites of varying sizes with over 145 million sessions. In this dataset, sessions from ChatGPT amounted to just 0.62% of the volume driven by Google Organic.