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That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here. Search ...

Google auto-translates your pages on translate.google.com, ranks them in AI Overviews, and siphons global traffic. Learn what's happening and how fix it.

Brand strength shapes how people search on Google--more than most marketers realize.

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn't being tracked properly in analytics. It's their fault, not yours.

Maybe AI will replace everyone's jobs someday. But right now, the real risk is not using it and falling behind everyone who is.

We analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in AI Overviews. Here's what we found.

We looked at ~140 million websites to see how often SEO bots were blocked.

Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success. A post by Tom Critchlow ...

Two words: Weak. Correlations.

We looked at ~140 million websites and our data shows that block rates for AI bots have increased significantly over the past year.