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ChatGPT made headway into search in a short amount of time, even passing longtime search rivals like Bing.

In April 2025, anonymized queries made up 46.77% of website traffic.

Learn how to run an E-E-A-T audit with our checklist of 220+ markers. Measure your brand's Experience, Expertise, Authority, and Trust across Google search, AI features, and off-site signals.

Now that Ahrefs users can track AI visibility for the exact queries they care about, many people are wondering which terms they should monitor. Here's our framework.

Our latest research shows another big hit to organic traffic, thanks to AI Overviews.

Boost your local visibility with 5 actionable Google Maps SEO strategies. Get more customers with better rankings, consistent reviews, and optimized listings that convert.

Here's how to track AI Overview mentions, citations, and traffic impact using tools, workarounds, and even a bit of vibecoding.

Google knows "the guy who played Wolverine" means Hugh Jackman. That's semantic search -- and it changes everything about SEO.

Learn how to rank in AI Overviews with data-backed strategies--from optimizing content for fan-out queries to better matching searcher intent.

AI makes content creation free. That means taste--knowing what's worth making--is now your only differentiation. Here's how to develop it.