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We tracked 1,885 pages that added JSON-LD and measured the impact on Google AIO, AI Mode, and ChatGPT citations. Here's what the data shows.

Learn all about it.

Claude skills are reusable workflows that save your instructions once and run them every time. Here's what they are and how to build them.

Five writing frameworks to help AI and humans understand your content (alongside the research that shows they work).

AI gets its knowledge from training data, RAG, and live tools. Here's how each layer works (and how to make sure you're visible in each).

Generative AI creates content, agentic AI takes action. Learn the key differences and how each fits into your marketing workflow in 2025.

ChatGPT alone makes up volume and KD numbers. Here's how AI keyword research works once you connect it to a real database, plus 9 prompts.

Here's how I built a high-quality content automation system for the Ahrefs blog using Claude Code and 23 skill files.

We studied 1.4M prompts to see how titles, URLs, and snippets influence AI citation. Here's why ChatGPT cites certain sources over others.