Introduction The prevailing narrative suggests a seismic shift in consumer search behavior, where the dominance of Google and Amazon is being eroded by a new ecosystem of Social and AI-driven platforms. To move beyond speculation, we built a ...
TL;DR Brainlabs tested integrating Broadcaster YouTube content--specifically Sky Sports' Women's Euros coverage--into a Unified CTV campaign alongside Netflix and YouTube. The aim was to capitalise on high-attention broadcast moments beyond the live ...