#marketing

From employee profiles to thought leadership content, these LinkedIn strategies can help B2B brands gain more visibility in AI search.

New research reveals how ChatGPT fetches pages, selects sources, and summarizes content -- with practical prompts to test your own site.

Direct traffic looks like a ranking signal, but the AI citation debate shows why symptoms of SEO success keep getting mistaken for causes.

Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency's custom, scalable operating system.

A dog gets fed and thinks his person is an omniscient, benevolent being. A cat gets fed and thinks it is. How we see ourselves in this analogy is actually up to each of us, every day. It also tells ...

Uncover the challenges with KPI reporting and organic traffic. Find out how AI influences without clicks to your site.

A WordPress plugin migration and rebrand triggered a backlash after users reported missing pages, login issues, and license confusion.

Google is testing Merchant Advisor, an AI assistant inside Merchant Center that helps retailers manage setup and optimization tasks.

Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here's why advertisers may be concerned about interpreted queries.

Key Takeaways Search is no longer a single-channel game. For a long time, SEO meant one thing: get found on Google. But Google's own SVP Prabhakar Raghavan noted that roughly 40 percent of young people now turn to TikTok and Instagram for searches ...