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Explore effective PPC strategies to maximize your advertising budget and achieve remarkable results for your business.

Collin Stewart sits down with Nick Mason, co-founder and CEO of Turtle, and cuts through the "we have traction" fog.

AI traffic isn't collapsing -- it's concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles.

Is your current website health and content strategy set up to help you succeed in AI search?

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts.

There's a lot of noise right now around as ChatGPT started testing ads the day after Anthropic mocked the idea of those very ads in a series of Super Bowl spots. Unsurprisingly, brands are asking the question: should we be testing this, or not yet? . ...

AI search runs on entity mass, not surface signals. See how citations and extractability shape AI Overviews and LLM visibility.

SSIT is the invisible funnel that decides what gets retrieved, used, and cited.

Beauty brand visibility in AI search is increasingly shaped by social discovery and third-party validation.

AI forces SEO to move beyond rankings toward entity clarity, trust signals, and influence inside decision systems.