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Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025.

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.

SEO woke up to GEO and Google patents. WordPress began the year with uncertainty and ended it well placed to benefit from AI.

A behind-the-scenes look at how we build SalesBot at HubSpot, and what we learned along the way.

On poison and high voltage wires, the label clearly informs us that this can kill us, right away. For obvious reasons, these are important labels, and generally quite effective. On cigarettes, it&#

Ahrefs published arguably misinterpreted research that nonetheless yielded surprising insights into Generative Engine Optimization (GEO).

Learn how AI share of voice reveals brand visibility in AI answers. Define metrics and compare engines here.

Explore LLM brand consistency across sites and channels. Learn how models interpret brand signals and design AI-ready systems.

Learn how first-party data LLM strategies shape brand visibility in AI search. Discover ways to connect owned data to LLMs.