#marketing

Google's VP of Search says publishers losing traffic to AI need only write content people actually want to read.

If you can swap your slogan with a competitor's without changing the meaning of either brand, then your slogan is meaningless. For example, "You belong here" is not a positioning ...

When standard HubSpot objects do not fit, sync external ERP, finance and operational data into HubSpot custom objects, built two-way and in real code.

Google's spam policies now cover attempts to manipulate AI answers in Search. A Cornell Tech paper shows why enforcing that at the source is difficult.

How we cleared more than 20,000 duplicate matches from a roughly 800,000-contact HubSpot database without merging the wrong people, and stopped new duplicates forming.

One of the nicest thing you can do for someone you care about is point them to an idea, a book, a talk or a tool that will amplify their work and help them get to where they're going. It̵ ...

One of SEO's founding figures has died, leaving behind concepts that still define how websites are optimized.

Key Takeaways Many people feel like AI means the end of content marketing as we know it. That couldn't be further from the truth. The strategy is strong as ever, even if it's not a new idea. What's changed are the tools we use and the factors that ...

A simple technical failure cost an agency months of leads, revealing why communication and QA matter as much as PPC performance.

No one has supported the search industry, for as long, and with so much of his resources, like Bruce Clay.