#marketing

The last of the series! Thanks to everyone who was part of it. Danny Meyer has changed the way we think about hospitality and what it's like to eat out. His new book comes out in a few days,

Google's September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode.

We can either accept that this is the state of our audience and plan appropriately Or do the very difficult work of changing their state.

Jennifer is a marketer, project manager and impresario. We've worked together on projects, and it's always a delight. She and I sat down to talk about the hard work of what's next ...

Text-only versions of websites strip out the one layer AI agents need: the actions. Markdown mirrors serve prose to the visitor most eager to act.

How people react to being told that AI helped create a piece of content varies with audience, context, the nature and degree of AI use.

Unsure where to start? Use this collection of links to our articles and videos to learn about how artificial intelligence works, and how users think about it.

Original data can strengthen AI visibility, but research shows structure matters too. Learn how to make proprietary insights easier for AI systems to find and cite.

AI agents run on your audience data at a scale no human team can match. If that data is wrong, they spread the error faster. Three checks to run first.

Five steps to optimize your content for AI search, plus the free tools, agent skills, and copy-paste prompts to automate the audits.