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Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.

API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and developers.

Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.

Recommendations depend on confidence, not just content. Here's how search, knowledge graphs, and third-party proof influence AI decisions.

Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.

Your content may already be surfacing for searches you never planned for. Here's how to identify those opportunities and act on them.

A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn't write them.

A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.

This update should only take a few days to roll out.

Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.