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See how the PESO mix strengthens trust signals that AI systems pull from when deciding which brands to surface in model-generated responses.

When you are reading an article from Google Discover, Google wants you to use AI Mode. This works for any webpage you view in the Google Android app, not just from Discover.

New benchmark results show a ~9% decline in SEO accuracy across Claude, Gemini, and GPT as newer models regress.

Google's list reveals 2025's breakout topics and fast-moving trends that signal where search - and SEO opportunity - is shifting.

Meta's latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest.

New UX testing shows AI Mode doesn't kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.

AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what's really driving their results.

It does feel like AI Mode will be Google's default search experience sometime in the future.

Daily Hub tried to merge embeddings, entities, and real-time context - and buckled under the system's complexity.

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.