searchengineland.com

Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.

Google's new AI updates aim to keep users on top of trending topics and sports news - but they could further cut publisher traffic.

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.

GEO performance comes down to proof. Share of Search, buyer intent, and prompt visibility show whether your strategy is creating real demand.

This is Google's latest image generation technology from within Gemini - now available in Search.

The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.

The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.

AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of Product.

Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do.