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Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.

ChatGPT's hidden ad infrastructure signals a near-term launch of high-intent ads that could directly compete with organic answers.

Search performance is shaped by engagement, trust, and post-click behavior. HXO connects SEO with UX, CRO, and brand signals.

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click.

Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.

Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won't work in 2026.