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The FTC is probing whether Google and Amazon misled advertisers on ad pricing and auctions.

Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.

Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count.

Use Google's newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.

AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions and traffic.

Americans are turning to AI for search and shopping - using summaries for answers, fact-checking links, and making purchase decisions.

Forget funnels. Today's customer journeys are fractured, AI-driven, and nonlinear. Here's why signal-based marketing is your winning move.

Brands now have new ways to align with cultural moments on Meta's apps while improving efficiency through AI-driven targeting and optimization.

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples."