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Ginny Marvin reflects on how search evolved from manual PPC to AI-driven systems -- and why marketers must stay curious and adapt.

A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.

More than 3 in 4 people use AI for shopping -- but trust drops to $0 when money's involved. What that means for AI commerce in 2026.

Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.

These include citation share, grounding query intent, and GEO-focused recommendations.

Owning performance means turning analysis into action, navigating internal teams, and answering for results when things don't go as planned.

Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.

AI systems flatten Spanish markets into a single default. Learn how to build market-specific signals across content, retrieval, and entities.

Your customers may not use the phrase 'personalized marketing,' but they recognize it when it works.

Organic click-through rate on Google searches with AI Overviews is rising, breaking a year-long slide. Could click loss be leveling off?