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ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.

The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.

Advertisers can now exclude specific household income segments at the campaign level while keeping PMax's automated optimization.

Google updated the review snippet structured data markup documentation with some new guidelines and examples.

An audit of 71 businesses found major gaps in AI retrievability, from unreadable websites and dead domains to missing trust signals.

Your SEO test showed a lift. But did your change cause it? Isolate incremental impact and know when a result is worth scaling.

Freezing SEO investment can cost you visibility, authority, and momentum. Here's how to keep moving while search and AI continue to evolve.

When products stop getting traffic, they also stop building the signals Google needs to serve them. This automated approach breaks the cycle.

It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.

Google says AI-driven intent matching boosts conversions, expands ad opportunities, and reshapes how advertisers reach complex queries.