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Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows.

Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and App campaigns.

Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026.

AI tools are reshaping search habits, but Google's dominance endures as the default gateway for online information, new research shows.

Amazon's sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don't always mean profitable sales.

From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.

Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative search.

Creators and brands will need to be more strategic in choosing hashtags, as TikTok shifts focus to relevance over volume.

Learn what Google's AI is prioritizing, what consumers really care about--and how smart agencies are turning reviews into ranking power and revenue.

LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.