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Collin sat down again with Sam Eitzen, this time to talk about the kind of founder journey that rarely unfolds in a straight line.

Product-market fit is treated like a switch: either you have it, or you do not. But in reality, it tends to behave more like a spectrum.

In this episode, Lou Shipley puts language to that mistake with a simple idea: "the problem with the problem."

Collin sat down with Sam Eitzen from Snapbar to unpack a startup story that did not begin with a strategy or a plan to build a company.