predictablerevenue.com

The truth nobody wants to admit: most outbound fails before you ever hit send. Bad messaging isn't killing your pipeline. Bad targeting is.

It's tempting to say yes to everything, but if you want to build a business people refer to, doing everything is how you get forgotten.

Founders overvalue revenue early. The first customers are for learning. Nothing you build next will matter if you don't have a feedback loop.

You either crush it and they don't need you, run out of leads, or don't get results. Every cold email engagement has an expiration date.

AI now does research, flags signals, and drafts emails. Freeing you to focus on what moves pipeline: creativity, personalization, and timing.

J. Ryan Williams spent years leading sales at high-growth startups. Then he quit. Because he realized most founders were doing it backwards.