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YouTube monetization gets major updates: dynamic sponsorship insertion, side-panel live ads, and AI-powered shopping tools.

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.

How to turn existing in-house data into actionable personas that shape briefs, prompts, and outcomes.

Evergreen and timely content both work, but only when built to help users, not to chase keywords.

Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips.

An OpenAI and Harvard study finds that 24% of ChatGPT use is information-seeking, with non-work usage now exceeding 70%.

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions.

The CMO role is evolving into CGO as companies demand accountability for revenue, data fluency, and business impact.

Court rulings hand Automattic two victories but WP Engine gets to proceed with nine claims and amend others.

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next big opportunities and risks lie.