searchenginejournal.com / .searchenginejournal-com

Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile.

A short script, a stubborn investigation, and what is really crawling a brand-new site. Most of it is lying, and here is how to prove it on your own logs.

Build a measurement framework that compares Google, Meta, Microsoft, and Amazon ad performance fairly using layered validation, attribution models, and human.

WP Rocket is offering free CDN delivery inside WordPress, making performance gains on critical pages easier to attain.

A WordPress Core proposal causes near unanimous pushback, with some questioning priorities and who the platform is ultimately for.

Crystal Carter and Jen Cornwell tackled AI search from opposite angles at SMX Advanced. Together, they reveal why most strategies stall at the org level.

Is AI content becoming repetitive? Uncover the reasons why AI struggles to create truly unique articles and what you can do about it.

John Mueller explained that impressions in Google's Search Console AI report track links to your pages, and user-activated links only count after they are activated.

SignalFire reports marketing hiring at major tech companies has fallen far more sharply than engineering, based on its hiring data.

Microsoft Clarity's Bot Analytics dashboard now detects when bots request URLs your robots.txt disallows, with trends and filters by bot and operator.