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Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change.

This week's PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for structure, engagement, and post-click results.

Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and proves real business growth.

Use server logs, user agent strings, and IP verification to manage GPT, Claude, Gemini, and more while protecting bandwidth and maintaining inclusion in AI discovery.

Google launched AI-powered Search Console configuration and anonymous Maps reviews. A new AI Mode test could affect traffic. Here's what changed for your work.

Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally.

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video.

Explore the marketing forecast for 2026 and learn key adjustments for PPC teams. Stay competitive and drive measurable results.

Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally.

Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts.