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Google confirmed that submitting a disavow file won't trigger link reprocessing and that the order of the URLs and domains doesn't matter.

The ability to interpret nuanced user signals and creatively respond to them is an SEO skill that AI cannot replace.

Google Search Console now shows performance data for Discussion Forum rich results as a distinct search appearance.

Discover why brand authority matters for AI search, how it's different from topical authority, and how to track it (with actual numbers).

Performance lagging in Microsoft Ads? Navah Hopkins covers what's going wrong, what's working, and how to get your account in shape.

Thought leadership often gets confused with expert content. Here's what it actually means and why it matters for building trust and influence.

A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about algorithmic penalties.

How to engage users to get ChatGPT or Google to summarize a page and possibly increase its visibility in AI search.

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

Businesses adopting AI tools without proper planning are facing costly setbacks. Experts and research warn: AI needs human oversight.