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Reddit carries real credibility with AI models, giving brands that show up authentically a visibility advantage most are leaving on the table. The catch is it works nothing like any platform brands already know. No brand pages, no feed to game, no .. ...

When someone asks an LLM a question about your category, the answer they get isn't determined by who ranks highest. It's determined by whose content is the most citable: direct, structured, and corroborated across multiple trusted sources. The ...

YouTube has become a major focus for AI visibility strategies, driving marketing leaders to shift efforts towards video content. The data that should get your attention In 2025, BrightEdge data showed YouTube appearing in 29.5% of AI Overviews on ...

The travel industry has a targeting problem. And it starts with the way most advertisers still think about who travels and why. Walk into a media planning session for most hotels, airlines, or cruise lines and you will hear the same over-reliance on ...

Look, we were loyal ChatGPT users. We gave it every chance. We updated. We subscribed. We built workflows around it and trained the whole team on it. But somewhere between the forgotten context and every update somehow making it worse, we had to have ...

My number one tip for 2026 is the same tip I would have given in 2016: audience-first marketing wins. It's not a new concept, but with AI search, agentic search, and the way discovery is fragmenting across platforms, it's more critical than ever. The ...

Programmatic is not failing because the technology is flawed. It's failing because of what we chose to optimize for. We built a system that rewards what is easy to measure instead of what actually drives growth. We confused cheap with efficient. We . ...

There's a lot of noise right now around as ChatGPT started testing ads the day after Anthropic mocked the idea of those very ads in a series of Super Bowl spots. Unsurprisingly, brands are asking the question: should we be testing this, or not yet? . ...

Meta has rolled out major upgrades to its ad-serving and ranking infrastructure, most notably through Meta Lattice. The reported gains are impressive: roughly 10% lifts in revenue-driving metrics, +6% conversion rate improvements, and 20% capacity .. ...

AI models now shape which brands customers hear about, trust, and choose long before analytics can show you what's happening. If you are not measuring how they talk about your brand, you are flying blind in the most important discovery channel ...