distilled.net / .distilled-net

Traditional media planning is obsolete. In a fragmented, real-time world, brands must design adaptive systems of influence -- not outdated campaigns or rigid audience segments. Here's what comes next.

Discover Brainlabs' key takeaways from Google Marketing Live 2025--from AI Max for Search and Smart Bidding Exploration to YouTube's shoppable breakthroughs and next-gen measurement tools. See what it means for the future of performance marketing.

Explore how the right paid search account structure can help AI bidding strategies work smarter, not harder--boosting efficiency, control, and campaign performance.

Discover how unifying CTV campaigns across platforms like YouTube and Netflix can boost reach, improve spend efficiency, and drive smarter performance in today's fast-changing TV landscape.

A breakdown of the 2025 media upfronts--what Google, NBCU, Amazon, Disney, and Netflix revealed, the cross-platform trends reshaping ad strategy, and the tactical moves brands should make now.

Discover how brand marketers can navigate 2025's economic headwinds with smarter media strategies, efficient ad spend, and data-backed insights.

With Ali joining the team in North America, as Managing Partner, Brainlabs continues its mission to deliver measurable growth for the world's most ambitious brands through high-performance media.