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For years, one of Apple Maps' implicit selling points had nothing to do with directions. It had no ads. On a device you paid a premium for, the map felt like it belonged to you rather than to whoever outbid their competitors that morning. Google Maps ...

The research moment has moved. People who used to find your brand through a search box are now finding it through conversation, and ChatGPT is where most of those conversations are happening. A few months ago, almost every client conversation started ...

Summer travel season is in full swing, hotels are filling up, and the guests checking in right now are exactly the audience most marketing teams will spend next year's budget trying to find again from scratch. Hotel loyalty program membership hit 675 ...

My biggest takeaway from Cited wasn't actually about AI. The event covered a lot of ground: AI search, content ROI, audience ownership, newsletters, discoverability, measurement. But the thing I kept coming back to on the way home was simpler: as ...

TL;DR We started building for AI visibility before most people had agreed on what it even meant. The measurement tools were nascent, the best practices were largely theoretical, and the few guides that existed described a discipline that was still .. ...

Cast your mind back to the old Meta setup. Campaigns broken into a dozen audience segments, each with a handful of creative assets. The algorithm starved for signals. No clear read on which creative was actually serving to which audience, and no ...

TL;DR The 2026 World Cup kicks off today. 48 teams, 104 matches, three host nations across North American time zones, and for UK advertisers, that combination produces something genuinely new. Many games kick off between midnight and 3am BST. England ...

What sets Amazon apart as an advertising platform has always been its data: the closed ecosystem of purchase intent, browsing behaviour, and commerce signals that no other player in the market can fully replicate. Two announcements in May 2026 made . ...

AI did not come for the strategist's job. It has changed what the job is. The list of things that make someone a good strategist is being rewritten. Some of what is on it today will matter less in a few years. Research speed. Deck polish. The volume ...

In late 2025, Meta quietly launched Reels TV, bringing Instagram content onto the living room screen. Most people wrote it off as a novelty. Reports have since emerged of Meta engaging supply-side platforms and TV hardware makers (including Magnite . ...