Introduction The prevailing narrative suggests a seismic shift in consumer search behavior, where the dominance of Google and Amazon is being eroded by a new ecosystem of Social and AI-driven platforms. To move beyond speculation, we built a ...
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TL;DR Brainlabs tested integrating Broadcaster YouTube content--specifically Sky Sports' Women's Euros coverage--into a Unified CTV campaign alongside Netflix and YouTube. The aim was to capitalise on high-attention broadcast moments beyond the live ...
TL;DR Overview AI-powered search is here to stay. With 59% of searches now ending without clicks and AI Overviews appearing in over 100 countries, the rules of SEO have fundamentally changed. This comprehensive guide reveals which industries are most ...
We're thrilled to announce that Brainlabs has acquired Exverus Media, the award-winning Los Angeles-based agency recognized as Adweek's 2024 Breakthrough Media Agency of the Year. By combining Exverus's proven full-funnel media expertise with our ...