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TL;DR Mentions and citations tell you whether your brand shows up in AI answers. They don't tell you whether that visibility is consistent, valuable or built to last. We tested five proposed KPIs that go a layer deeper: These aren't settled industry ...

The generic, cliff notes version of every topic has already been absorbed by AI. In a sea of endless AI slop, simply being accurate or comprehensive is no longer enough. The brands getting rewarded with higher mention and citation rates are the ones ...

We came away from this year's MozCon with pages of notes on AI search, attribution, crawling and agentic commerce. But the more we compared notes afterwards, the more it felt like every talk was pointing to the same underlying shift. Marketing is no ...

Spend enough time reading about the future of Search and it's easy to come away thinking everything is changing. AI Max, conversational search, automated campaign types, generative creative, agentic workflows - there's no shortage of headlines ...

A shopper wants organic whole wheat flour. She doesn't open your app. She doesn't type anything into Google. She asks an AI assistant, it compares the options for her, and it drops one into the cart. She never saw your storefront, your merchandising, ...

Brainlabs analysed 1.35 million keywords across nine categories of UK search. The findings are unambiguous. Head terms are in structural decline in seven of nine categories. Longtail is growing. AI Overviews are concentrating exactly where the volume ...

Ask a B2B marketing team how paid media is performing and you'll get a confident answer: cost per click is down, conversion rates are up, ROAS looks healthy. Ask the same team what paid media contributed to pipeline last quarter, in dollars, and the ...