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In late 2025, Meta quietly launched Reels TV, bringing Instagram content onto the living room screen. Most people wrote it off as a novelty. Reports have since emerged of Meta engaging supply-side platforms and TV hardware makers (including Magnite . ...

We came away from LinkedIn's Indie Summit last week with one number we can't stop thinking about: 40% of B2B deals are lost to indecision, not to a competitor winning. The first instinct is to treat that as a product problem or a pricing problem. But ...

What does it actually take to influence someone in 2026? Not to reach them. Not to be seen by them. To actually shift what they think, feel, or buy. Because the way most brands are approaching it right now isn't working, and the numbers make that ...

The era of creative scarcity is nearly over. As generative AI makes producing high-quality creative assets exponentially cheaper and faster, we are entering a new paradigm of "infinite creative". This solves the traditional production bottleneck but ...

If you've been watching how Google has been positioning AI within search over the last couple of years, Google I/O this week confirmed what you were already sensing: the union between search and AI is closer than it's ever been. Three product ...

Google AI is only as good as the data you feed it. That is not a metaphor. Smart Bidding, Performance Max, Demand Gen, all of it runs on conversion signals. When those signals are incomplete, blocked, or absent, the AI optimises towards the wrong ...

Following on the exciting announcements of Google I/O, Google revealed their vision for the future of marketing at a festival-themed Google Marketing Live 2026 (complete with plenty of Daft Punk references). If you've worked even vaguely within the . ...

Meta has spent the last few years automating the core of what most performance marketing teams still consider their job. The targeting architecture, the bid adjustments, the placement decisions, the audience segmentation. The machine is doing them .. ...

The Unification Milestone Fragmentation is no longer a problem to be managed, it is an opportunity to be engineered. This third installment in our series marks the culmination of a multi-year roadmap: where innovation meets intentionality to redefine ...

I was at TikTok World & Partner Summit last week, and the phrase that kept coming back to me was TikTok's new positioning: "Watch it. Love it. Want it." It sounds like a tagline, but I kept returning to it across the sessions because it is actually a ...