distilled.net

The landscape of search advertising for enterprise organisations has reached a critical juncture. The old playbook, which prioritised granular, manual control, is now untenable. This approach is overwhelmed by the sheer scale and complexity of modern ...

The connected TV landscape is evolving rapidly, and as media planners, we're facing both incredible opportunities and complex challenges. We recently tested cross-publisher frequency capping in DV360--and the results were nothing short of staggering. ...