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If you work with Google Ads or Display and Video 360 (DV360) you've probably heard of Campaign Manager 360 (CM360). You may understand that's where some creatives are hosted and where you can track conversions but you are left wondering: hey I can do ...

GeoX got a lot of fanfare this year. It soft launched in May and went globally available in September, giving marketers a new way to use geo incrementality testing alongside Meridian. As a Meridian-certified Google partner, we've had access, and we . ...

For years, paid social skill meant knowing the platform: the campaign structure, the levers, how fast you could move around Ads Manager. That still counts, but one theme ran through Meta Agency Summit from start to finish. As Meta's systems automate ...

Paid search is planned, bid on and reported around the click. The working assumption has always been that a click was where major decisions begin: someone lands on your site undecided and your job in paid search was to win them over. That led to many ...

Not every part of a media portfolio is designed to do the same job, so it should not be expected to deliver the same return. Some investments create demand among people who do not yet know the brand. Others capture demand that already exists. Some .. ...

The post A new path to AI discovery appeared first on Brainlabs.

I came away from Pinterest Presents 2026 with one clear takeaway: Pinterest wants to help brands reach shoppers while they are still figuring out what they want, not just after they have decided. Search advertising has traditionally been built around ...

Reddit, the industry's newest oldest social media darling (seriously, did you know Reddit is legally able to drink as of this summer?), wants advertisers to know it is here for ALL brands. And I think marketers need to start believing them. For a ...

We recently attended Snapchat's Performance Summit, where a lot of the conversation centered on how people actually discover, consider, and buy products today, and how far that reality has moved from the traditional marketing funnel. It got us ...

Last week, I wrote about where AI should and shouldn't be making decisions in media. Agentic buying takes that conversation a step further. Once we decide a machine can make a buying decision, we need to ask a different question: how do we know it's ...