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The debate regarding the relative value of reach versus attention has been a central theme in media strategy for several years. In partnership with AudienceProject and Lumen, we've tested this extensively, and our view is that Adult Reach, the ...

Welcome back to the Digital Dispatch, our weekly deep dive into social trends and the data that turns them into growth strategies. April has been busy and we're only half way through So far, three very different moments have stood out: a closing ...

By now, most marketing teams don't need convincing that AI visibility matters. The question has shifted from "should we be thinking about this?" to "what do we actually do about it?" And that's where a lot of brands are getting stuck, not because the ...

If you're a financial services brand with a presence on NerdWallet or Bankrate, you're already doing something right. Comparison sites are a powerful part of the acquisition mix, and being ranked well on the biggest ones absolutely matters. But if .. ...

Welcome to the Digital Dispatch, our weekly deep dive into social trends and the data that turns them into growth strategies. April has arrived and, with it, comes the spring clean and we don't mean #CleanTok. This year, users are purging their ...

Retail CPAs aren't trending in a single direction right now. Some brands are maintaining efficiency, while others are seeing sustained pressure on acquisition costs. The typical response is to go straight into the ad account and start pulling levers: ...

I was back in the room at YouTube for NewFronts 2026, and one thing came through clearly: most brand strategies for YouTube still haven't kept pace with how the platform continues to evolve. Most influencer programs are running the old playbook: find ...

Meta just changed how conversions are counted and if you're running paid social at any scale, your numbers are about to look better. Here's what happened. Previously, Meta's click-through attribution treated all clicks equally: link clicks, likes, .. ...

Welcome to the Digital Dispatch, our weekly deep dive into social trends and the data that turns them into growth strategies. This week, we're talking about doing less. In the race for reach, many brands have leant into non-stop posting. The logic .. ...

TikTok's Next 2026 Trend Report put language to something most marketers are already sensing but struggling to act on. That observation is correct. What most brand strategies haven't caught up with is what to do about it. Here's how we've been ...