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Social search has landed, and is here to stay. Marketers who fail to stay abreast of this evolving consumer behaviour risk falling behind, as the conventional funnel is upended. Customers are now demonstrating search intent in more diverse places ...

Search has become a conversation, not a query The way that people find information online is changing. Strides forward in LLM capabilities over the last few years have transformed the types of questions that people can ask online. Rather than having ...

Introduction The prevailing narrative suggests a seismic shift in consumer search behavior, where the dominance of Google and Amazon is being eroded by a new ecosystem of Social and AI-driven platforms. To move beyond speculation, we built a ...

TL;DR Brainlabs tested integrating Broadcaster YouTube content--specifically Sky Sports' Women's Euros coverage--into a Unified CTV campaign alongside Netflix and YouTube. The aim was to capitalise on high-attention broadcast moments beyond the live ...