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OpenAI is expanding ChatGPT Ads with conversational Sponsored Agents, AI-powered campaign tools and new 3rd party integrations.

Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.

Three AI warnings landed in five days. Nicholas Carr described the pattern in 2008, and it changes how you plan next quarter.

Affiliates bidding on your branded terms can claim commissions on sales they never created. Learn how to spot brand bidding and document it step by step.

What customers complain about can reveal what they value. Use those insights to find stronger PPC messages to test.

Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.

Build a validated content workflow for AI search that turns decision gaps into original, substantiated answers instead of me-too content parity.

Your team doesn't need to build every AI workflow. Decide what to automate in-house, buy from a vendor, or outsource.

Marketing is changing because of AI. Here are the marketing trends we're seeing unfold, and the data that backs them up.

Spot false claims and impersonators in AI search, then prioritize brand protection fixes, abuse reports, and monitoring that help users find official channels.