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Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance rather than higher bids.

Why continuity messaging persists, how consumer behavior is changing, and what businesses miss as clicks stop telling the full story.

Emily Anne Epstein talks about how to gain valuable perspectives on provenance and how to stay competitive as a content creator.

Annual SEO planning still works when it's built for reality. Learn how to set goals, prioritize work, and execute quarter by quarter.

Coursera reaches an agreement to acquire Udemy through a stock exchange.

Decision-making is no longer linear, and AI has exposed how fluid the customer journey really is.

AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus underperforming pages.

It's time to have an honest conversation about the importance of links for SEO and AI search.

The move from blue links to conversational AI forces marketers to rebuild local strategies around precision, consistency, and real-world validation signals.

As search shifts from keywords to prompts, learn how SEOs can use data proxies to understand AI search behavior and track visibility across platforms.