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YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.

OpenAI and Go Fish Digital explain how ChatGPT ads differ from earned AI visibility, how to audit GEO evidence, and what marketers should measure next.

Use Amazon Marketing Cloud's five-year purchase history to refine acquisition budgets, measure customer value, and win back shoppers lost over a year ago.

AI agents will chase whatever metric you reward. MIT and Stanford research shows the risk, and four ways SEO teams can pick metrics agents can't game.

Baidu now reports AI citations, impressions, and clicks in its webmaster tools. The data isn't live yet, but the metric definitions already reveal plenty.

6 steps to perform an AI visibility audit for your brand, including how to deliver the report.

Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop.

B2B shortlists form before buyers run their first AI query. Three steps to build brand consideration during Day Zero, before formal research begins.

Many publishers underestimate the effort it requires to become truly successful in different countries and languages.

Map the sources shaping AI answers in your industry. Trendos explains how to audit citations, find competitor gaps, and prioritize content and outreach work.