Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.
Apple is planning to integrate third-party AI search providers such as Perplexity and Anthropic in its Safari browser. The news comes straight from the company's Senior Vice President, Eddy Cue. ADVERTISEMENT Cue ...
Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has launched a comprehensive guide titled "Best Practices Guide to Generative Engine Optimization (GEO)" to help marketers adapt to AI-powered search. The guide addresses the shift ...