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Large language models (LLMs) like ChatGPT, Perplexity, and Google's AI Overviews are changing how people find local businesses. These systems don't just crawl your website the way search engines do. They interpret language, infer meaning, and piece ...
Understand AI traffic intent and how AI search reshapes user behavior. Learn to measure new intent signals and protect revenue here.
"We're nowhere near doing that now," said Page at the time.
A new dataset of 300K viral YouTube videos suggests that faces in thumbnails perform about the same as without them, with larger differences by niche.
AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform.
Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.
Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.
Images are now parsed like language. OCR, visual context and pixel-level quality shape how AI systems interpret and surface content.
Explore the concept of AI as a copilot, understanding its impressive capabilities and inherent limitations in your projects.