#digitalmarketing / Page 6

Broad match runs with Smart Bidding. Drift is the real risk, and control depends on how you define intent.

Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.

Cross-channel alignment between SEO and social ensures a consistent narrative across different discovery touchpoints.

An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution.

Sam Altman responds to concerns about OpenAI's revenue and whether spending is becoming a problem.

Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.

Core Web Vitals comparison across CMS platforms reveals a large gap between open source and closed proprietary platforms.

A complete guide to canonical URLs: how they affect SEO, how to add or change canonical tags, and how to fix issues in WordPress, Shopify, and more.

Review the 16 best SERP tracking tools for monitoring Google + AI search rankings to find which is right for you.

Google's Danny Sullivan says that all their ranking systems, including AI search, reward content that is written for humans.