The canonical LLM behavior is already shaping which pages AI assistants treat as the "one true" version of your content, even though most SEO teams still think about canonical tags ...
LLM differentiation is quickly becoming the front door to your brand story. When a buyer asks an AI assistant which vendors to shortlist, the model compresses years of content, PR,
OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement.