#digitalmarketing / Page 4

The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.

Before testing another bid strategy, audit your conversion architecture. A polluted primary pool is the most common cause of Smart Bidding drift.

Google's John Mueller dismisses LLMs.txt as speculative for now and says he likes WebMCP, a Google-backed alternative.

Most interesting SEO stats we think you should know.

If 65% of your work is AI-exposed, the question isn't whether to use AI. It's what the remaining 35% is, and whether you can build something valuable around it.

We came away from LinkedIn's Indie Summit last week with one number we can't stop thinking about: 40% of B2B deals are lost to indecision, not to a competitor winning. The first instinct is to treat that as a product problem or a pricing problem. But ...

Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.

Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem.

The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.

Discover the website's Grok loves to cite in its AI responses.