#thedigitalmarketingreport / Page 10

Google's Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona.

Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits.

One default setting shared eligible Shopify stores' products with Meta on launch day. What auto-enrolment, direct checkout, and the shopper count really mean.

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is ...

Key Takeaways AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much harder than measuring a traditional referral. A user might ask ChatGPT for a product recommendation, see a ...

Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos.

Google's people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described.

Build an SEO content roadmap that prioritizes leads and revenue, using intent, keyword clusters, and AI Overview data to decide which content to create first.

Google's AI Mode monitoring and OpenAI's dots keep working after a request. Tasks, sources, and controls differ, as do the questions about site visibility.

We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands' own websites and giving third-party sources like Wikipedia, YouTube and LinkedIn a bigger say in how a brand appears in search results.