#seo

Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.

Google's new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication workflows.

OpenAI's expansion of ads into new markets signals growing opportunities for brands to reach users inside AI-driven experiences.

A new Google Ads integration with Google Tag Manager could make conversion tracking faster to set up and less prone to errors.

Traffic is falling as AI answers replace clicks. The upside: bottom-of-funnel content converts better. Here's how to turn that into pipeline.

AI traffic to U.S. retail sites is up -- and now it converts better than traditional channels like paid search, according to new Adobe data.

Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.

Rendering isn't always immediate or complete. Learn where no-JavaScript fallbacks still protect critical content, links, and indexing.

Search and AI News You Can Use (Marie's Newsletter) In this episode I'm going to share the top five things I've been discussing with clients this week. I'm finding that playing around with some of these new capabilities of Gemini, in particular ...

High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide smarter spend.