#thedigitalmarketingreport / Page 8

Key Takeaways You've set up your website, and it's looking good at first, but then your engagement and your traffic are falling. Wondering what's going on? You're not alone. According to Ahrefs,96.55 percent of contentgets no organic traffic from ...

You don't need perfect attribution to justify GEO. You need metrics that connect to business growth. Let's stop chasing attribution certainty and start measuring what matters.

A new research paper compares how often ChatGPT and Google send people to websites, and what wider ChatGPT Search access did to search.

Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requirements affect advertisers and campaign workflows.

AI can't recommend what it can't understand. Here's how to make your products easier for AI systems to evaluate.

Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.

Evergreen is collapsing and trust now attaches to people. Why AI search strategy must be rebuilt around expertise, direct audiences, and being the source.

Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.

GA Linking and Campaign Data Import are two Google Analytics setup steps that most advertisers overlook. Customers who link their Google Ads or Google Marketing Platform accounts to Google Analytics are correlated with a 23% increase in conversions . ...

Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.