In episode one of the return of SEJ's podcast, we discuss where search attention is collecting, what declining metrics miss, and which signals to track.
Ask a B2B marketing team how paid media is performing and you'll get a confident answer: cost per click is down, conversion rates are up, ROAS looks healthy. Ask the same team what paid media contributed to pipeline last quarter, in dollars, and the ...
Tried & tested ways to write better content with AI--vibewriting, living drafts, AI interviews, data journalism, and more--without producing soulless slop.
Google's Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements.