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Six months into ChatGPT Ads, CPCs range from $3 to $22 across advertisers, but OpenAI still hasn't published benchmarks to explain the gap.

Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.

When the codename for Ubuntu 26.10 was announced, I suspect there was a measurable surge in users searching for the definition of "stonking" across search engines and the various popular AI chatbots. As it so happens, the rather silly sounding word . ...

AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.

Harvard research scored 940 jobs on moral objection to AI. Search marketing came low down at 2.31 out of 7. What that means for how you publish content.

Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.

Topic clusters help you earn visibility in search engines and on AI search platforms. Follow these 5 steps to create them.

Conflicting brand information can cause AI systems to retrieve outdated facts. Learn how to trace and correct the evidence chain.

What do the water system in Flint, Michigan, the electrical grid in Puerto Rico and your search engine have in common? They are all critical infrastructure--systems essential to everyday life. People expect critical infrastructure to be reliable, to ...

We surveyed 2,338 US consumers: 65% of AI users have replaced some product-related Google searches with chatbots, and 4 in 10 dislike chatbot ads.