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#thedigitalmarketingreport / Page 5
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Google's new YouTube creative guidance highlights the ad elements associated with stronger conversions and ROI.
Google's DV360 changes remove targeting exclusions and add new business identity requirements for YouTube responsive ads.
Form fills don't tell ad platforms what makes a lead valuable. Deeper-funnel signals can improve lead quality and campaign performance.
A bookstore's AI-altered ad exposed a gap most marketing teams haven't fixed - nobody owns what AI changes after approval. Here's how to close it.
Claude can accelerate research, analysis, and drafting, but SEO execution still needs human judgment to avoid costly mistakes.
How we use AI in every article while preserving the human judgment, evidence, and originality that keep content from becoming slop.
Find higher-value SEO tasks where AI can give you an edge, from experiments and gap analysis to tools and digital PR.
AI Overviews are growing and impacting SEO campaigns. Learn how to track AI Overviews with Semrush.