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This was the third core update of 2025 and fourth confirmed Google update in 2025.

AI is becoming a big part of online commerce. Referral traffic to retailers on Black Friday from AI chatbots and search engines jumped 800% over the same period last year, according to Adobe, meaning a lot more people are now using AI to help them ...

Bing's new grouped "Sponsored results" format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.

Join our 2026 contributor roster! We're seeking expert voices in SEO, PPC, AI, and analytics to share insights with millions of marketers.

Montreal, Canada, is the birthplace of the search engine. Long before the world was talking about ...

Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence, and boosts visibility in AI-powered results.

Plus the Hidden Prediction That Will Reshape AI-Driven Discovery ...

Dark mode beat light in a B2B SaaS test even with lower CTR - showing how audience context and industry cues shape performance.

Marie Haynes maps the coming shift toward agentic SEO, outlining the practical skills and experimentation SEOs need now before workflows become fully embedded.

Every campaign faces a learning phase. Understanding triggers and strategies helps balance stability, spend, and algorithmic trust.