#thedigitalmarketingreport / Page 3

Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing "Local products" with a new filter.

Google is starting to roll out connected apps in AI Mode, so you can send tasks to services like Canva from a search.

U.S. users can move from planning to checkout, design or listening as Search links AI responses directly with connected services.

Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.

The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.

The fingerprint your search work left didn't disappear when answer engines appeared, but how deeply it's held, and whether it's held at all, remains unclear.

Some pages need a refresh. Others need a different strategy entirely. Here's how to tell the difference using data you already have.

Learn the difference between notification, crawling, and indexing, and use a free tool to check whether your API is doing what you expect.

Some of the highest-traffic pages on the internet aren't articles. They're tools. Learn how to grow organic traffic with calculators, graders, convertors, and templates.

AI SEO that prioritizes content that is specific may be a key to getting cited by AI search engines like Anthropic's Claude.