Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has launched a comprehensive guide titled "Best Practices Guide to Generative Engine Optimization (GEO)" to help marketers adapt to AI-powered search. The guide addresses the shift ...
Apple is considering reworking its Safari web browser across its devices to place a greater emphasis on AI-powered search engines, Bloomberg reported Wednesday. The disclosure came from Eddy Cue, Apple's senior vice president of services, during his ...