#thedigitalmarketingreport / Page 2

Search and AI News You Can Use (Marie's Newsletter) In this episode I'm going to share the top five things I've been discussing with clients this week. I'm finding that playing around with some of these new capabilities of Gemini, in particular ...

High ROAS can hide demand capture, not creation. Use incrementality and marginal ROAS to measure real growth and guide smarter spend.

Google targets back button hijacking as a spam violation, says spam reports may trigger manual actions, and expands agentic restaurant booking to more markets.

When legal, brand, or perception limits block key terms, use related keywords, anchor text, and title tags to capture demand anyway.

Google's product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.

Google is updating AI Mode in Chrome with side-by-side page viewing and a plus menu for adding tabs, images, and files as context.

Hello! ???? This started off as a quick post about why I'm moving my newsletter back to my blog and ended up turning into a full article of my thoughts on the value of blogging today. In 14 years of writing my newsletter, it has gone through a lot of ...

Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.

Heading alignment and narrow answers drive citations, while long, broad content underperforms, study finds.

Google Chrome now has a new side-by-side mode, search across tabs, and multi-input tools.