#thedigitalmarketingreport / Page 2

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting - and how to make it work for you.

This week, I'm covering what's measurable, what's guesswork, and what's possibly next for visibility, trust, and monetization in AI Mode.

AI depends on search to stay informed. Strong SEO ensures your brand shows up when AI - and people - look for answers.

Early testing suggests that applying structured data extends your visibility and stability in an AI-generated snippet.

Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here's how ACP is changing GEO strategy.

Is LLM visibility worth the premium price point these tools have positioned themselves at or is the juice not worth the squeeze?

Learn some key digital marketing tactics that work well for any business looking to grow.

Google's VP of Product answered a question about AEO/GEO for AI Search, addressing what creators should consider.

How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search.

Transform your approach to local search. Accurate information and AI readiness are essential for visibility in today's search engines.