#thedigitalmarketingreport / Page 2

Kevin Rowe broke down the digital PR system behind 1,000+ earned citations, which data stories journalists cover, and how research wins AI Overviews spots.

FTC and 22 states sued Amazon over alleged changes to its ad auctions that the agency says overcharged advertisers by more than $20 billion.

Rank Math paused its controversial Support Agent after users discovered it secretly generated site credentials. Says it will return.

Google says Search Console's generative AI performance reports, which track AI Overviews and AI Mode impressions, have now rolled out to all sites worldwide.

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The EU designated ChatGPT a very large online search engine under the DSA. OpenAI reported about 159.1 million average monthly recipients for ChatGPT search.

I came away from Affiliate Summit East thinking about an assumption we've made about affiliate marketing for years: that its primary job is to capture demand that's already there. That made sense when the affiliate journey was easy to see. Someone .. ...

New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.

Key Takeaways Pay-per-click (PPC) advertising delivers an average return on investment (ROI) of200 percent. Marketers are taking notice. About93 percentof them view PPC advertising as effective or highly effective, second only to content marketing. A ...

After a few months of slowing rolling out these features, everyone should soon have access to them.