Google seems to be getting better at identifying niche experts and authorities - and citing them more often in AI Overviews.
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Google releases official documentation on managing faceted navigation, warning websites about SEO risks of poorly implemented filtering systems.
Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.
Snap's revamped program boosts ad opportunities with higher-quality content, a growing audience, and the chance to capture TikTok's users.
Google clarifies banned uses of its generative AI, prohibiting deepfakes, explicit content, and deception, while allowing certain exceptions.
Kevin Indig reflects on his 2024 journey, sharing accomplishments and challenges. Discover what's next for him in this week's Growth Memo.
Schema isn't the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities.
Faceted navigation can potentially lead to overcrawling and slower discovery crawls.
Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement.
The San Francisco-based tech firm had beefed up its ChatGPT generative AI chatbot with search engine capabilities in late October, but made the feature available only to paying subscribers.