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Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads' lifespan.

Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.

Fix ChatGPT 404 referrals fast. Learn how to find phantom URLs in GA4, prioritize with Semrush, and recover lost traffic.

Learn about the best large language models in 2025 and find out how to choose the best one for your needs.

After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, trusted PPC expert.

Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them.

Boost your email deliverability this season with insights on how to safeguard your inbox placement effectively.

OpenAI has expanded ChatGPT's collaboration features to all users across every plan.

OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.

Microsoft's Copilot Fall Release adds new features, including search improvements, memory, connectors, and more, rolling out now.