Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.
Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has launched a comprehensive guide titled "Best Practices Guide to Generative Engine Optimization (GEO)" to help marketers adapt to AI-powered search. The guide addresses the shift ...
Following Apple mentioning that it was looking to add AI search to the iPhone and perhaps replace Google, shares in the search engine giant dropped over 7% -- and Google didn't like it.
Cue was asked about the effect AI is having on search engine companies like Google and how businesses are struggling to adjust. "People still are going to ...