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Frustrating streaming apps and smart TV design pushed at least one user (me) back to physical discs for reliability, ownership, and simpler choices.

Smart-device apps must provide clear, user-friendly onboarding flows to prevent users from abandoning a device before even starting to use it.

Smart-device apps need to support remote usage and input of complex settings, while promptly displaying feedback and status information.

Hype happens when messaging becomes divorced from good experiences. Learning from the virtual reality hype cycle can help us avoid future distractions.

Use our model as a reflective tool to identify signals, guide conversations, and build momentum, especially when time, budget, or support are limited.

The NN/g UX Podcast featured coauthors Mike Youngblood and Ben Chesluk, who are challenging the traditional, outdated model of "users" in UX.

AI chat and search lets users describe needs without exact keywords, but many don't know AI's full capabilities or how to prompt effectively.

Organizations avoid user research due to excuses like time, cost, and fear of negative feedback, leading to poor product decisions and wasted resources.

Take up to 2 in-depth training courses, teaching user experience best practices for successful design. Live online training focused on long-lasting skills for UX professionals. November 18-21 (Asia/AU) / November 17-20, 2025 (Americas).