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Use our model as a reflective tool to identify signals, guide conversations, and build momentum, especially when time, budget, or support are limited.

The NN/g UX Podcast featured coauthors Mike Youngblood and Ben Chesluk, who are challenging the traditional, outdated model of "users" in UX.

AI chat and search lets users describe needs without exact keywords, but many don't know AI's full capabilities or how to prompt effectively.

Organizations avoid user research due to excuses like time, cost, and fear of negative feedback, leading to poor product decisions and wasted resources.

Take up to 2 in-depth training courses, teaching user experience best practices for successful design. Live online training focused on long-lasting skills for UX professionals. November 18-21 (Asia/AU) / November 17-20, 2025 (Americas).

AI-simulated users can fill in missing data and predict population-level trends. They perform better when they are based on extensive contextual information.

Our study shows that generative AI is reshaping search, but long-standing habits persist. Many users still default to Google, giving Gemini a fighting chance.

ChatGPT's agent successfully booked a restaurant reservation. But the process was time-consuming and vulnerable to misunderstandings and errors.

Product stakeholders see user research as a tool to validate already-made decisions. But binary findings that confirm or reject a design provide little value.

Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. November 3 - November 14, 2025 ...