nngroup.com

Foils are fake (but plausible) options in screeners that catch inattentive or dishonest participants, protecting data quality and saving time.

iOS 26's visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

Personas support user-centered design throughout a project's lifecycle by making user groups feel real and tangible.

UX teams often track the wrong metrics or too many metrics. This workshop aligns UX measurement with organizational goals to show impact that truly matters.

NN/G is excited to introduce two new Live Online Training courses designed to elevate your research capabilities and data-analysis expertise: Qualitative Research Methods and Heatmaps and Visual Analytics for Website Optimization.

Succumbing to AI temptations weakens your UX skills. Strive for the AI virtues to keep yourself strong as you use AI in your work.

The infamous developer-designer relationship doesn't need to be toxic. Design and development teams should approach collaboration as coowners of the product experience.

Recognizing signs of UX maturity regression early and addressing them quickly helps organizations sustain momentum and avoid backsliding.

People trust AI more when it seems smarter rather than sentient. AI emotions can reduce trust in factual, task-oriented work and reduce AI reliability.