What Ally Bank learned from building a sports marketing strategy before the market caught up Ally CMO Andrea Brimmer reveals what she'd change about the bank's sports marketing strategy, and where sponsorships are headed. $$ digiday.com digiday.com / feeds digiday-com .. digiday-com-podcasts / / #creative / / 6 days 6d Share
Inside the infrastructure behind Unilever's creator force Inside the infrastructure of Unilever's creator strategy: AI-powered measurement links engagement, search and sales. $$ digiday.com digiday.com / feeds digiday-com .. digiday-com-podcasts / / #creative / / 24 days 24d Share
With AI ad tools expanding, Meta courts agencies while reshaping their role Meta continues its push into AI-driven ad automation, even as it reassures agencies about their ongoing role in campaign workflows. $$ digiday.com digiday.com / feeds digiday-com .. digiday-com-podcasts / / #creative / / 25 days 25d Share
Spotify rebuilds ad business around automation, AI to secure bigger media budgets Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets. $$ digiday.com digiday.com / feeds digiday-com .. digiday-com-podcasts / / #creative / / 26 days 26d Share