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Independent agencies are pushing back on costly DSP fees as AI agents threaten to reshape how media is bought and who controls ad dollars.

As Google traffic dries up, publishers are pivoting from Google traffic to subscriptions, AI visibility and newsroom reorgs.

From upfront mega deals to programmatic scale buys, the creator economy is bifurcating and splitting creators into two distinct paths.

On the Digiday Podcast, Digiday staffers break down the state of play among major agencies using sports analogies and The Golden Girls.

OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. But can it woo advertisers enough to make good on those goals?