digiday.com / .digiday-com-podcasts

OpenAI's ChatGPT ad pilot faces under-delivery and other reporting issues, ultimately testing marketers' patience.

As digital media's traffic machine era fades, publishers are pivoting to licensing and diversified revenue streams.

AI-powered shopping agents threaten retail media. The question is: can retail media networks survive the shift to agentic commerce?

Brands like Duluth are in the middle of the agentic debate, leveraging AI for automated ad bidding while keeping brand voice human-led.

Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.