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Ads have arrived in ChatGPT. The Knot is one of the first brands to try them, and is figuring out the rules as it goes.

Hootsuite's partnership with ICE sparked controversy, prompting creators to re-examine their brand deals and ethics standards.

OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.

Now that the dust has settled, it's time to reflect on the best and worst commercials from Super Bowl 2026.