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Simon is letting brands target shoppers in its malls in other environments and use new measurement tools based on Simon's consumer data.

This week's Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.

Millennial and Gen X content creators offer consistency, authenticity, and storytelling; three things brands need now more than ever.

Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of NYC.

This is the first time regulators have gone after auction mechanics inside a closed retail media platform.

Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.

In this week's Digiday Podcast episode, hosts Kimeko McCoy and Tim Peterson recap the season's biggest developments in the media and marketing industries.

That figure comes from multiplying current monthly ad revenue by 12, so it's a snapshot of where things stand today.

The holdco boss has been in place for a busy year, but the agency group has a long way to go if it's to find a secure business model.

A content marketer became a content creator to help grow one of the more difficult brands to scale on social: cannabis ...