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The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.

Programmatic marketers may not understand AI but they're even more unsure of themselves.

The European Union's attempt at a legislative spring clean for Europe's web of data privacy rules, has left landed flat with publishers.

Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.

Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.

Put publishers aren't retreating from the battle of AI search -- some are escalating it, and they expect the fight to stretch deep into 2026.

Digiday examines and measures publishers' subscription strategies and key tactics among Bloomberg, The New York Times, Vox and others.

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.

This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.

Discover how weather targeting helps advertisers boost performance with predictive signals, behavioral insights and privacy-forward precision.