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Learn how targeting engaged news consumers boosts ad performance, CTRs and ROI while enhancing brand credibility in trusted environments.

Sia's Clip It integration into Roblox is the first time a prominent mainstream musical artist has placed their music and branding inside the space.

With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won't go through in the end ...

Tech firms are creating new ways to understand how large language models perceive their brands.

Skepticism is rooted in a long history of broken promises and hollow visions from the holdco C-suite.

The crusade to make everything an ad network continues as yet another player enters the space: real estate media.

Discover how AI agents are revolutionizing marketing with real-time actions, automation and data-driven strategies.

For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats.

Epic's marketing support of specific Fortnite Creative experiences does not represent an official partnership between the game developer and the creator studios that published those experiences. In fact, the developers who benefited from the campaign ...

About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey.