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As Super Bowl ad prices climb, Avocados From Mexico is leaning further into AI, designed to drive engagement and utility in real time.

The joint venture is involved in multiple pitches for businesses with a strong U.S. base and international aspirations, while visiting pitch consultants to make sure it's part of the consideration set.

This year is shaping up to be the year that the rest of the platforms join YouTube in turning the screw on traditional TV.

The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.

There's the comeback story that X wants told, and the ad business it actually has - the narrative has gotten ahead of the reality.

The nonalcoholic beverage space are fine-tuning their marketing campaigns to reflect year-round interest in alcohol moderation.

The report acknowledges that the practice of principal media will only grow, but it offers ways to increase transparency around the opaque process.

The EC delivered another damning blow to Google's ad tech stack, mirroring deliberations on the other side of the Atlantic.

As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line around what it can and can't do.

At the National Retail Federation Big Show this week, leaders from The North Face, Vans and Timberland shared how each of their brands is looking to grow this year.