Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees The dust settles on an upfronts season that's seen advertisers spend more on streaming and CTV, at the expense of streamers' profit margins. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 4 hours 4h Share
Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling The industry reacts to the ruling that Google will not have to divest Android or Chrome in latest antitrust development ... $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 5 hours 5h Share
More money is flowing into creator marketing -- just not directly to creators As brands grow their spending on creators, most of the increase is going toward paid creator media, rather than direct sponsorship deals. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 7 hours 7h Share
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition) This week's Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 13 hours 13h Share
Platform and agency execs recommended must-watch films, series heading into fall Senior execs from the likes of LinkedIn, Reddit, IPG, Brainlabs and more let us in on their favorite films and series they enjoy. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 13 hours 13h Share
With tennis fandom on the rise, the U.S. Open and sponsoring brands put the focus on fans Those initiatives speak to a growing tennis fanbase beyond those who follow the sport, but also those who tune in for fashion and lifestyle content. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 13 hours 13h Share
Google won't have to sell Chrome, after ruling in search antitrust trial Judge Amit Mehta has issued his recommendations for remedies in Google's search antitrust trial. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 20 hours 20h Share
Overheard during the Digiday publisher town hall Revenue optimization, dealing with DSPs and SSPs and AI were top of mind for publishers during Digiday's virtual town hall event. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share
Digiday editors recap the top stories and developments from summer 2025 This summer saw streaming services rebundle, major changes at agency holding companies, publishers confront AI and Google gain new competition. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share
Three signs the creator economy is at an inflection point for marketers From AORs to affiliate programs, marketers are institutionalizing the creator economy-- and creators are now at the center. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share