This is the third installment in Digiday's multi-part series covering the top ad-supported streaming services and part of Digiday's CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming ...
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Google may have pressed pause on cookie deprecation but publishers' cookie-less tests persist.
Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don't have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban.
Day three of the IAB's annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.
As marketers look to take advantage of anime's entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
Trial participants will rest their case over the next two days, marking a key date in Google's tussles with governments.
In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make .. ...
Sponsored by A+E In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have . ...
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a ...
Day two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.