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A new study from Walmart shows how its soccer-watching consumers planned to grocery shop during the World Cup.

Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick "LLM honeypotting."

This year's soccer darlings confirm the emergence of a new kind of sporting celebrity in direct conversation with fandom and social media.

Discover why marketing measurement is reshaping AI, attribution and budgeting, and learn how stronger data builds trusted decisions.

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e ...

The challenger holdco is developing an AI-powered pool of curated ad inventory for clients. Here's how it's supposed to work.

Publishers are embracing AI visibility as the next must-have metric, using their prominence in AI answer engines to attract advertisers.

Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power.

Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.

As digital video ad spend climbs, buyers say bigger budgets bring tough questions on inventory quality, supply chain transparency.