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Here's a breakdown of the emerging vocabulary of AI-media economics, what these terms mean, and why they matter now.

As generative AI adoption outpaces regulation, marketers are largely unfazed, betting they can handle AI's brand risks like they always have.

YouTube's AI slop crackdown has made some creators wary, but marketers welcome the move, seeing it as a step in the right direction.

With more platforms and increased demand for audience-specific personalisation, the need for more creative assets has never been greater.

The rise of the AI browser war could accelerate the decline of publishers' search traffic and the push to get paid by AI companies.

Instagram has shared a 26-page set-up guide for its Creator Marketplace, which aims to make the whole process quick and painless.

As streaming is poised to overtake linear in the upfronts, buyers voice limitations preventing digital from winning the majority of spend, including cost, measurement, and transparency.

Gen Z makes up a very small percentage of publishers' readership, but those Gen Z audience members are consuming their news anytime, anywhere.

A delay in official Fortnite's Squid Game integrations has sparked protests among the platform's creator community.

Discover how publishers are modernizing monetization strategies using AI, personalization and smarter data collection across channels.