Programmatic advertising remains a stalwart among marketers' ad budgets, but that agencies' confidence in the channel has been shaken in recent months.
Social and marketing agency Socially Powerful last month added consultancy services that aim to hone in on enterprise brand and influencer marketing areas for its clients.
This week's Future of TV Briefing looks at how ad buyers' and sellers' discussion around advanced audiences is different in this year's upfront market.
Amazon's romance with gamers is far from over, whether the company looks to reach them through Twitch or through original content. Tuesday's upfront presentation was full of praise for Prime Video's "Fallout" series, which Hopkins said has been ...
At its annual I/O developer conference, Google debuted ways to use AI for searching online and offline worlds to creating content and performing tasks.
A newsroom union at a local Gannett-owned newspaper is going back and forth with company management on language in their contract regarding the use of AI and its impact on their jobs, just one of many guilds dealing with these negotiations.