The Hill adds interactive election tools to subscription offering ahead of the midterms The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of the 2026 midterms. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 hours 15h Share
Ad Tech Briefing: Stagwell's Freestar deal brings buying and selling under one roof The acquisition expands Stagwell's publisher monetization business, making fees, incentives and inventory selection a test of transparency. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 hours 15h Share
In Graphic Detail: What Apple's identity block means for the ad money Digiday has charted how Apple's identity block hits publishers' wallets, and why the tech giant can afford it. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 hours 15h Share
Inside indie agencies' DSP gripes and the rise of agentic media buying Independent agencies are pushing back on costly DSP fees as AI agents threaten to reshape how media is bought and who controls ad dollars. $$ digiday.com digiday.com / feeds digiday-com-podcasts .. digiday-com / / #creative / / 15 hours 15h Share
Anthropic's ad bill is soaring, according to IPO filing Anthropic's S-1 document, which it filed to the SEC ahead of its IPO shows an ad-free AI company with a fast-growing ad bill. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 hours 15h Share
Stagwell buys Freestar, putting publisher ad sales inside a holdco Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share
Midterm political spending throws spanner into regional advertiser holiday plans Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share
Meta's new scraping terms galvanize publishers into collective action Multiple publisher trade bodies have published letters to Meta pushing back on its terms, and urged lawmakers to take action. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share
The Daily Mail tests GEO with brands ahead of AI visibility product The Daily Mail is running around a dozen GEO tests before turning its AI visibility offering into an official product next year. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share
Salesforce's $5.7 billion Braze deal puts marketers at an ecosystem crossroads Salesforce's $5.7 billion Braze deal has been interpreted as a successful exit for Braze and a strategically sound M&A move for Salesforce ... $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share