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Discover how long-term sales measurement connects upper-funnel media to revenue, including new-to-brand impact and future growth insights.

OpenAI has the ad inventory. Criteo has relationships with advertisers. This is the deck that shows how they're using them.

Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth.

Using large language models for ranking is a future bet, not a current reality at Meta.

A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.

As 2026 takes shape, the axe gets taken to Yahoo's IAB representation and international marketing budgets as ownership speculation swirls.

The North American CEO explained how far along the holding company is in absorbing IPG's agency brands, as well as why they were kept alive.

Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump's now-invalidated tariffs.

This week's Future of TV Briefing breaks down Paramount's and Warner Bros. Discovery's ad tech stacks now that the companies seem set (finally) to combine.

One interesting side effect of marketing coming under scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.