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Walmart-backed fintech firm OnePay this year has added features that further expand its relationship with Walmart and its customers.

The marketing organization known as MMA Global, and headed by Greg Stuart for the last decade and a half, is again renaming itself.

David Huntzinger says the creator economy is shifting, as YouTube tests dynamic ads and brands bring influencer marketing in-house.

In the end, AdCP feels like a Rorschach test for an industry that talks about the future constantly but can't quite agree on how to build it.

Google has officially ended its years-long effort to retire the use of third-party cookies; what went wrong?

"Tariffs and all the beautiful things the world has thrown at us" has left buyers scrambling to understand 2026 budgets.

Amy Kapolnek, founder of the Fwrd Group, sheds light on the marketing strategies she advises clients to employ for the 2025 holiday season.

Agency folk tell of over reliance on the AI's tools, and a face-value acceptance of information and data that in actuality requires human oversight to ensure accuracy ...

While marketers are happy to continue committing ad dollars for now, they are thinking twice about their 2026 budgets.

AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility -- but not traffic.