Omnicom confirms the pending exit of influential Annalect chief Slavi Samardzija Slavi Samardzija is exiting Omnicom's Media Group's Annalect in September. Sources interpret the exit as a signal of larger pending changes. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share
Zero-click search is changing how small brands show up online -- and spend AI search isn't just changing how people find brands -- it's changing how small marketers plan, spend and show up across the web. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share
From sidelines to spotlight: Esports events are putting creators center stage Esports and gaming creators are at the forefront at this summer's esports events, showing how advertisers are changing their gaming strategy. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share
WPP has its next CEO - but what do clients make of the heir apparent? The industry's gossip machine went into overdrive upon yesterday's WPP coronation. Clients are keeping their counsel, though. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share
More creators, less money: Creator economy expansion leaves mid-tier creators behind As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 1 day 1d Share
Who is Cindy Rose, WPP's insider-outsider pick for its next CEO? The British holding company has named its next CEO -- a Microsoft executive and board member of six years. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 2 days 2d Share
Media Briefing: AI payouts may be entering a new era AI compensation is evolving -- and new models, not just publisher demands, are driving the shift beyond flat-fee licensing. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 2 days 2d Share
'Still not a top tier ad platform': Advertisers on Linda Yaccarino's departure as CEO of X Linda Yaccarino had the title. She had the industry patter, the resume and the profile. What she didn't have was control. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 2 days 2d Share
Condé Nast and Hearst strike Amazon AI licensing deals for Rufus Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus, $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 2 days 2d Share
In Graphic Detail: AI platforms are driving more traffic -- but not enough to offset 'zero-click' search Here are five graphs that reveal the major trends emerging in the world of AI and 'zero-click' search, and what it means for publishers. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 2 days 2d Share