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The odds are stacked against independent ad tech: Amazon's 'soft reserve' case, and Google's regulatory let-off, contrast with TTD's layoffs ...

Bot traffic is up for e-commerce site. But many remain split on whether they should be open to AI bots or to block them.

The regulator accused Amazon of "deceptive and unfair practices," but the e-commerce giant's opaque auction dynamics aren't all that unusual.

A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite and much more ...

Publishers didn't get a Google AdX breakup; they got behavioral remedies but Google's real power lies in controlling demand, not pipes.

Anthropologie is tapping that growth with new investments. Chief among them: bringing the worls's biggest sneaker brand Nike to its shelves ...

Advertisers lifted their TikTok spending 20-40% over the summer months as they worked to lure consumers to spend during back-to-school season ...

Creator pricing's biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.

Agencies experimenting with agentic buying methods have run into a new problem - estimating the true cost of their agentic systems.

Two things drive creator spending now. Whether they move audiences and whether they move algorithms inside AI platforms ...