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Discover why AI agents alone won't fix advertising and learn how unified systems unlock better performance, insight and scale.

Discover how pDOOH curated marketplaces streamline media buying, improve targeting and power scalable omnichannel campaigns.

Arbitrage traffic has become one of the most divisive tools in the publisher playbook, here's a look at the for and against.

This week's Future of TV Briefing looks at how AMC Global Media, Disney, Paramount, TelevisaUnivision and Warner Bros. Discovery are combining their linear TV and streaming inventory for ad sales.

The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.

The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers -- and still grew its user base.

Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.

Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days ...

Discover how generative AI is reshaping creative measurement, and learn how brands can turn ad performance into actionable insights.

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year's nominees leaned on emotionally driven narratives and audience-driven personalizations ...