B2B buyer journey mapping is a bit more complicated than the typical awareness, consideration, and decision stages. Here are eight steps to make your own.
Let me walk you through how to build a KPI dashboard (including my favorite free template), the benefits I've seen firsthand, tools I recommend, and more.
To help marketers recognize they're not alone in this time, we surveyed 150 marketing professionals to find out exactly how they are being impacted by the recession.