Intent-based marketing targets buyers showing active purchase signals. Get actionable strategies, AI tools, and measurement frameworks to boost conversions.
Explore how Cristina Jerome, creative strategist and founder of Off Worque, uses storytelling and community to create meaningful, culture-first marketing strategies.
Marketing consultant Annie Zaleski wrote the book on Taylor Swift (literally). She dug through all 12 of Swift's eras to find the best marketing takeaways for small- and medium-sized businesses.
Contracts create accountability, transparency, and a shared set of terms for creator engagement. Make sure each of your contracts includes these clauses.