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Explore how gaming strengthens omnichannel advertising strategies by boosting engagement, reach and brand safety across platforms.

News outlets losing influence to creators are grappling with meeting audiences on platforms that don't send traffic to their sites.

Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.

Pinterest's bid to automate more of its ad business is moving from test phase to full-throated sales pitch.

The UK watchdog wants to set binding rules around how Google operates search and how publishers' content is used, including AI Overviews.

Retail media networks are flexing full-funnel ambitions, striking ad tech deals and off-site partnerships to win brand dollars.

AI has dominated industry chatter. But one talking point remains noticeably absent: AI's growing environmental footprint.

According to platform execs, they have always been AI companies -- at least that's the new narrative being sold to marketers.

The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.

While leadership teams debate AI policies, employees are already using these tools, often in secret.