Some publishers are seeing more referral traffic from Bluesky than from Threads already. But both platforms are still "small potatoes" when it comes to referring traffic to their sites.
Screenvision Media and Spotlight Cinema Networks have formed the Cinema Programmatic Alliance, which aims to make their inventory available to advertisers and agencies placing dollars through programmatic firms.
In August, Comscore released data indicating that Overwolf had become the fourth-most-visited gaming property in the United States, surpassing the platforms of competitors such as Activision Blizzard and Epic Games.
Read how brands and agencies use video advertising across channels and formats to engage relevant audiences in this industry research in collaboration with Perion.
Until measurement and return on ad spend challenges are solved within the RMN ecosystem, advertisers don't seem interested in parting with brand marketing dollars.
This week's Future of TV Briefing looks at streaming service owners' latest quarterly earnings reports as well as some recent studies regarding streaming subscriber sentiment.