digiday.com / .digiday-com / Page 8

This week's Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

The Trade Desk has decided supply-side platforms are resellers -- middlemen middlemen moving ad inventory at arm's length.

Ace Hardware debuts RedVest Media, betting its local reach can deliver in the crowded retail media space--even as a latecomer.

Top U.S. TikTok Live star Gabriella Gomez has made livestreaming on TikTok into a lucrative career -- without relying on brand partnerships.

Explore how publishers are enhancing subscriber engagement in media using data tools, partnerships and strategies that drive audience growth and loyalty.

This year, brands, retailers and publishers have further embraced innovation and emerging technology to foster unique, adaptive and highly relevant consumer interactions.

Two years into its sustained ad tech crackdown and the ANA finds efficiency of audited spend has slipped, despite MFA reduction.

This week's Digiday Podcast features a discussion with Digiday editors Seb Joseph and Michael Bürgi about how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access.

Perplexity is opening up a pool of $42.5 million to publishers. Here's how the new revenue model works.

Amid the pressure to reach readers in the AI era, mobile apps are emerging as one of the channels publishers see new potential.