How employment is projected to transform in media during the AI era Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 days 15d Share
The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger The Omnicom-Interpublic merger remains on track for completion later this year, following a qualified approval from the FTC. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 days 15d Share
Brand deals surge for golf creators as the sport's popularity spikes Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 days 15d Share
Sam's Club sees initial success with digital checkout Sam's Club's CFO said at an investment conference that "if we fast forward into the future," there will probably be no checkout registers. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 15 days 15d Share
Why omnichannel advertising needs gaming at its core Explore how gaming strengthens omnichannel advertising strategies by boosting engagement, reach and brand safety across platforms. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 16 days 16d Share
Media Briefing: As social platforms favor creators, publishers are left out of the referral loop News outlets losing influence to creators are grappling with meeting audiences on platforms that don't send traffic to their sites. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 16 days 16d Share
After third postponement, media buyers don't believe TikTok is going to be banned Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 16 days 16d Share
Pitch deck: Pinterest's Performance+ AI tool makes its case Pinterest's bid to automate more of its ad business is moving from test phase to full-throated sales pitch. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 16 days 16d Share
The Rundown: What CMA's crackdown on Google really means for publishers The UK watchdog wants to set binding rules around how Google operates search and how publishers' content is used, including AI Overviews. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 16 days 16d Share
Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover Retail media networks are flexing full-funnel ambitions, striking ad tech deals and off-site partnerships to win brand dollars. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 16 days 16d Share