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The streamer's set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making the difference.

The numbers behind the WPP whistleblower case tell a story of their own.

Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon's ad business.

A former GroupM exec is suing WPP for $100 million, alleging he was fired for exposing a scheme to pocket billions in client rebates.

The tech company is pitching a new agency team to independent agencies, dubbed the Agency Growth Collective.

Takeshi Sano takes over as global CEO, and brings with him a more outgoing and worldly approach to running the Japanese-owned holding company.

Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.

Walmart customers who use the company's Sparky AI-powered shopping assistant have an order value that's about 35% higher than those who don't.

The more marketers learn about principal media, the more deliberate they are about making sure it works for them, not just their agencies.

In its latest pitch deck document, Amazon is using its DSP to make the case that it's premium streaming inventory access is worth the check.