Media agencies hope to drive down costs as Walmart opens up DSP roster Clients are curious about the impact of other DSP partners on retail media investments. There's upside and downside to that happening. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share
On Amazon, the 'Made in USA' boom fizzles as price wins out New data from Momentum Commerce, a retail consultancy, shows that searches for "Made in America" products have collapsed since the spring. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share
Media Briefing: DOJ's Google search trial remedies fall flat for publishers The DOJ's ruling means Google's search engine remains deeply intertwined with AI, which some consider a "big win" for Google. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share
Team hires, studio rental fees: The hidden costs of creators In 2025, creators are full-fledged media businesses. Here's a round-up of their hidden costs, from high-end PCs to platform subscriptions. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share
Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees The dust settles on an upfronts season that's seen advertisers spend more on streaming and CTV, at the expense of streamers' profit margins. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share
Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling The industry reacts to the ruling that Google will not have to divest Android or Chrome in latest antitrust development ... $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share
More money is flowing into creator marketing -- just not directly to creators As brands grow their spending on creators, most of the increase is going toward paid creator media, rather than direct sponsorship deals. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition) This week's Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share
Platform and agency execs recommended must-watch films, series heading into fall Senior execs from the likes of LinkedIn, Reddit, IPG, Brainlabs and more let us in on their favorite films and series they enjoy. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share
With tennis fandom on the rise, the U.S. Open and sponsoring brands put the focus on fans Those initiatives speak to a growing tennis fanbase beyond those who follow the sport, but also those who tune in for fashion and lifestyle content. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share