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This week's Future of TV Briefing looks at how the streamer's expanded ad targeting and measurement options has resulted in increased advertiser spending.

After the Supreme Court struck down Trump's tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.

Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.

Podcasting may be racing into video, but more listeners still prefer audio -- leaving publishers caught between hype and habit.

Discover how in-flight advertising drives engagement, reduces fraud and enables retargeting with high-value, verified travelers.

Learn why AI marketing measurement depends on strong data foundations and how CMOs can avoid risk by improving accuracy and visibility.

The result is a new wave of contracts that are far more specific.

Gary Vaynerchuk built his empire selling to CMOs. Now he says chief financial officers are getting it faster.

Hootsuite's partnership with ICE sparked controversy, prompting creators to re-examine their brand deals and ethics standards.

New court filings in Richard Foster's legal battle with WPP disclose what the powerful in the industry rarely want to talk about.