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The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.

Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.

Uber's global head of advertising Kristi Argyilan says the future of retail media hinges on brand differentiation and breaking one-size-fits-all playbook.

Explore how publishers are using data-driven subscription strategies to grow conversions, boost ad revenue and align teams for long-term success.

Two years after its launch, The Trade Desk's Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.

Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.

At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.

While TikTok's U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future, in particular Smart+ and search.

Efforts are underway to take IAS private but there are varying levels of interest from private equity groups.

The explosive growth of "Grow a Garden" has brought new attention to Roblox -- and rejuvenated marketers' interest in its advertising power.