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Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.

Publishers add vertical video feeds to their sites to boost engagement, attract video ad spend and compete with news creators.

Put publishers aren't retreating from the battle of AI search -- some are escalating it, and they expect the fight to stretch deep into 2026.

Digiday examines and measures publishers' subscription strategies and key tactics among Bloomberg, The New York Times, Vox and others.

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.

This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.

Discover how weather targeting helps advertisers boost performance with predictive signals, behavioral insights and privacy-forward precision.

An analysis by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key categories.

The CPO is envisioned as the leader who orchestrates people and technology together to drive business outcomes.

Omnicom's Black Monday saw thousands of jobs cut, and a chosen few put in charge of what is now the world's largest marketing services group.