D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share
OpenAI set to expand ads to France, Germany and Ireland These hires signify that OpenAI will have achieved an advertising presence in every major global advertising region within less than a year. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 12 days 12d Share
What's really driving Europe's 131 billion ad boom European ad spend keeps compounding at rates well above GDP growth, but the composition is shifting hard, per IAB Europe. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 13 days 13d Share
Advertising's confidence problem, according to the man who used to price its stocks An ad analyst's inconvenient truth: the industry sold itself cheap and stopped defending why it's worth more ... $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 13 days 13d Share
How Bandit Running is expanding internationally while staying hyperlocal Bandit Running's focus on core running communities has helped it grow enough to start expanding outward toward more international markets. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 13 days 13d Share
Criteo is subject to a takeover bid, further proving private equity's continued interest in ad tech Vista Equity Partners and Quinti Capital are circling Criteo, but where do they actually see the value in an embattled stock? $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 13 days 13d Share
Dentsu strikes Meta deal to build plumbing for mass influencer activation Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 14 days 14d Share
Ad Tech Briefing: Corporate America finally buys into soccer as a mainstream sport; shadier elements of the ad industry are obliging A lack of industry standards and big financial incentives are attracting shady operators to CTV sports; many don't want to acknowledge it. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 14 days 14d Share
"Brands recognize the cultural dominance of podcasts": global podcaster Mel Robbins talks AI, ad budgets and audience ownership The global podcaster sat down with Digiday during her first-ever Cannes Lions -- an event she now knows holds real value. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 14 days 14d Share
Dollar Shave Club's bet: AI makes agencies optional, not obsolete Dollar Shave Club already makes 90% of its advertising in-house. Its new brand boss wants AI to close the rest of the gap. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 14 days 14d Share