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Marketers are embracing AI for efficiency and brainstorming, but are more cautious when it comes to consumer-facing creative and brand voice.

As OpenAI is reportedly gearing up to go public, Digiday has charted the promise, and early tensions behind its ad business.

This week's Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.

Agencies are tightening control over data, supply paths and AI governance as the rise of agentic advertising reshapes the economics ...

As digital media's traffic machine era fades, publishers are pivoting to licensing and diversified revenue streams.

Buyers within the Omnicom are being "heavily encouraged" to route more spend directly to publishers, rather than through layers of ad tech.

Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.

Viewbotting artificially inflates livestream views, but it doesn't just affect streamers. What is the practice and why are brands and platforms concerned?

The ad delivery has improved in the past few weeks, but some are now hesitant until those issues are completely ironed out.

Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.