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Discover how to communicate your brand values with consumers and win them over as customers.

Discover what we learned about shoppers this 2024 Black Friday. Plus, get a few marketing tips on creating effective BFCM campaigns.

Google finally released its new AI model, Gemini, a rival to OpenAI's GPT-4. In their demo, they used some editing magic to enhance the model's WOW factor that garnered criticism.

How do you incorporate thought leadership into your marketing strategy? Here are my top tips, strategies, and content types to get you started.

Discover the best free templates to easily and efficiently use Google Sheets for business -- finances, project management, reporting, and customer tracking.

Learn what an editorial calendar is, who should use one, why it's important, and how to build your own.

Build a newsletter content strategy that's backed by insights from industry experts and data from 500+ newsletter operators.

Discover some of the best YouTube banners around, as well as what makes them great and how you can make your own.

If one tiny change could boost CVR by 20%, would you do it? I chat with the CRO strategist behind this layout test. We talk social proof, page layout, and more.

Relying solely on ROAS is a trap. Here's why -- and how smart marketers and business owners use diversified metrics to drive sustainable growth and long-term success.