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GEO is flooding media execs' inboxes. But SEO veterans say these AI visibility services may not be as revolutionary as they seem.

With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta's ad budgets.

Target is making tweaks to departments like food and baby, as well as services like same-day delivery to cater to this critical demographic.

OpenAI may be cosying up to vendors to get its ads business off the ground, but the real goal is for OpenAI to own the stack itself.

Ad tech executives were keen to quell fears about their companies' prospects amid the ongoing AI disruption.

TAI breaks that model. he threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.

OpenAI's Pentagon deal sparked uproar among users who were against it. Anthropic's refusal was seen by users as a trustworthy alternative.

Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.

ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.

Meta's updates bring it more in line with third-party tools. While advertisers welcome them, they won't necessarily lead to budget increases.