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The Washington Post used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and duration.

Butler/Till is pushing curation upstream, deciding what inventory should even be allowed into the auction rather than relying on DSP ...

Analysts and media buyers expect 'upward pressure' on CPMs, should Netflix win tussle with Paramount.

Blu is a content marketing platform that uses a variety of LLMs to help the agency's clients determine broader business goals through the prism of media ...

Agency and ad tech executives explain what tasks in their programmatic advertising workflows they would -- and wouldn't -- outsource to AI agents.

The growing importance of workforce data is just one of the prognostications people managers are making looking to the year ahead.

This week's Future of TV Briefing recaps two sessions from last week's Digiday Programmatic Marketing Summit about how agencies' programmatic buying teams are evolving.

Explore how off-site retail media advertising expands audience reach, strengthens mid-funnel engagement and drives measurable growth for brands.

Discover how cross-platform gaming is reshaping audience reach, brand strategy and measurable outcomes across the modern media landscape.

Explore how a unified incentives marketing strategy helps brands reduce discounting, boost loyalty and build long-term customer value.