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Media buying execs are now chasing the channel's full-funnel strategies across programmatic, CTV and social.

Content delivery networks such as Cloudflare are often overlooked in media, but they can play a crucial role in the future of advertising.

Michelle Khare's not just taking on wild YouTube challenges -- she's eyeing an Emmy while she's at it. Here's a peek at how she does it.

Boiled down to their essence, ESOPs are when an owner or founder sells their stake in an agency to the employees who all receive stock.

In June, Yahoo for Creators had its most lucrative month yet, reflecting Yahoo's gradual adoption of aspects of a creator platform.

Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding?

The first half of the year brought no shortage of bluster. Now's a good time as any to take stock, and make a few bold calls about the future.

Discrepancies with Nielsen's latest ratings system mega clients shifts across the agency holding companies have been a drag on deal making.

CMOs at Best Buy and Lowe's launched these programs in response to the growing importance of influencers in recommending products to shoppers.

As brands increase their interest in podcast, live podcast events are emerging as a key form of sponsorship inventory.