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Beth Ann Kaminkow and Will Swayne explained how they're adapting AI into Dentsu's processes, as well as what to expect from the 2020 upfront.

Supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.

Hyper-engaged audiences and lightning-fast production has made CTV partnerships with creators like Dhar Mann incredibly enticing for brands ...

For the first time, third-party data now proves that X's advertiser profile is slowly returning to what it was pre-acquisition.

Marketers have known this for a while. What's changed is hope some of them are responding. They're moving from posts to programming.

As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.

TThe father of the web tim berners-lee talks the future of the internet as it enters its agentic era, including monetization and governance.

Publishers are cutting six-figure AI licensing deals with enterprise clients via Snowflake's monetized RAG pipe.

Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.

The introduction of cost-per-action (CPA) ads is the first real sign that the platform is now embracing performance advertising.