5 questions facing advertisers, publishers and creators heading into fall In this week's Digiday Podcast episode, hosts Kimeko McCoy and Tim Peterson recap the season's biggest developments in the media and marketing industries. $$ digiday.com digiday.com / feeds digiday-com-podcasts .. digiday-com / / #creative / / 7 days 7d Share
OpenAI's ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access That figure comes from multiplying current monthly ad revenue by 12, so it's a snapshot of where things stand today. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 8 days 8d Share
As WPP's Cindy Rose marks a year as CEO, turnaround is underway but far from certain The holdco boss has been in place for a busy year, but the agency group has a long way to go if it's to find a secure business model. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 8 days 8d Share
How a content marketer became an award-winning cannabis creator A content marketer became a content creator to help grow one of the more difficult brands to scale on social: cannabis ... $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 8 days 8d Share
The Telegraph's next podcast play: video, events and paid memberships The Telegraph is expanding its video podcast strategy into franchises spanning events and paid memberships to deepen audience relationships. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 8 days 8d Share
Target's new beauty selection has almost no Black-owned brands Target's refreshed beauty assortment aims to promote emerging brands, but it includes very few from Black entrepreneurs. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 8 days 8d Share
Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline The former CMO of GE has seen agencies of all stripes and sizes come and go. If they're not putting the client first, they're not doing job one. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 8 days 8d Share
Carhartt aligns with the NFL through the tradespeople building Highmark Stadium Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share
Future of Marketing Briefing: Soccer's World Cup buzz isn't moving needle on Premier League ad spend Marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share
Creator industry admits that fee pricing is out of control, but can't agree on a fix In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough? $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 11 days 11d Share