Kenneth Suh, Chief Strategy Officer, Nexxen The rise of zero-click search -- in which users get answers through AI-powered summaries without ever clicking through to a website -- has disrupted the once-reliable flow of referral traffic from search .. ...
Digiday senior platforms reporter Krystal Scanlon joined the Digiday Podcast to discuss the state of the short-form video market as all-AI entrants like OpenAI's Sora and Meta's Vibes enter the fray.
As the holidays approach, more brands are embracing interactive CTV ads. But while retailers struggle to reliably squeeze sales from shoppable units, CPG, pharmaceutical and entertainment advertisers put interactive formats to use for brand awareness ...