Inside the newsroom push to turn print reporters into video talent As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 6 days 6d Share
SharkNinja's new growth strategy runs through comedy creators For that to happen, SharkNinja needed the right programming -- the social-first comedy formats already dominating feeds to be precise. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 6 days 6d Share
Ad Tech Briefing: Private equity's ad tech playbook returns More take-private deals for ad tech, led by private equity firms, are expected in the second half of 2026. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 6 days 6d Share
Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 7 days 7d Share
NASCAR rebuilds its commercial engine to tempt back motorsports fans NASCAR execs hope a commercial refit and consumer-facing hero campaign can help it hold the line amid F1's growing U.S. popularity. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 7 days 7d Share
WTF is SPUR's publisher-run Content Telemetry Framework? SPUR is publisherrun and fixated on turning AI's use of content from scraping into a transparent, usagebased licensing system they control. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 7 days 7d Share
How streaming creators built a new broadcast blueprint at the World Cup Livestreaming creators offer new ways to broadcast sports to diverse audiences; this 2026 FIFA World Cup may be the new blueprint for leagues ... $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 7 days 7d Share
The Home Depot sees Hispanic market as a 'huge growth opportunity' While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 10 days 10d Share
To manage 300,000 creators, Unilever automates everything but the relationship Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 10 days 10d Share
Nike versus Adidas: Who's spending more in race to claim the World Cup crown? With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 10 days 10d Share