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Marketers have known this for a while. What's changed is hope some of them are responding. They're moving from posts to programming.

As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.

TThe father of the web tim berners-lee talks the future of the internet as it enters its agentic era, including monetization and governance.

Publishers are cutting six-figure AI licensing deals with enterprise clients via Snowflake's monetized RAG pipe.

Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.

The introduction of cost-per-action (CPA) ads is the first real sign that the platform is now embracing performance advertising.

Vox Media CRO Geoff Schiller will become CEO of cinema ad firm Screenvision, setting sights on Gen Z and a strong pipeline of movies.

The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.

Universal Ads continues to build out its targeting and tracking feature, but needs to meet small and mid sized advertisers' performance needs ...

Publishers are once again leaning on social platforms, but with a different playbook to offset declining Google traffic.