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Mktg.ai aims to be the be-all end-all service for marketers to simplify means of knowing what's worked, when it worked and easy access to it in one place.

A good way to sum up 2024 might be this: It was a year in which marketers (and everyone else) had to get comfortable with expecting the unexpected.

Here's a look at some of the most pivotal moments in 2024, which have contributed to the current state of turmoil regarding DEI.

The way Perplexity is sharing ad revenue with publishers depends on a number of factors. Here's how Perplexity is making those calculations.

Learn how composable identity helps brands tackle privacy, signal loss and complex journeys with flexible, modular data management.

Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out.

Reddit has been working with the NBA, MLB, NFL and other leagues behind the scenes to boost its sports communities.

Google's Project Mariner and other AI agents could change how publishers, advertisers, and e-commerce deal with bots -- for better and for worse.

What seems clear from the 10,000-foot point of view is that there are two general schools of thought around the acquisition, which would vault Omnicom to the No. 1 position.

Pitch consultants predict the acquisition deal could impact marketing reviews in the new year.