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AI compute costs are the next frontier for the next upfront and the next iteration of principal media.

Publishers and tech companies are developing a "pay by demonstrated value" model in that ties compensation to usage.

With WPP's strategic rework announced last week, the battle for holding company supremacy could be a three way bout.

Shoe brands, which are out billions of dollars from U.S.-imposed duties, are trying to find their footing after recent tariffs whiplash.

The case for and against and agency subscription model.

clients pay for time and the people who fill it. That may finally be shifting at WPP.

Edward Jones tests agentic AI to drive marketing productivity, taking a measured approach as it stops short of full automation.

Publisher content marketplaces are gaining steam, but can they really churn out meaningful revenue for publishers?

The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech.

Six months in, Google's Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.