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Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.

Beast Industries CEO Jeff Housenbold tells Digiday how the company is expanding and growing the monolith that is MrBeast.

Discover a marketing growth strategy that drives ROI, including full-funnel planning, incrementality and smarter budget decisions.

Discover how marketing as operating system for growth shapes AI-driven decisions, including media, data and brand signals.

New data shows publishers face a surge in AI bots and third-party scrapers harvesting content without compensation.

High-profile influencer scandals is putting morality clauses - long buried in boilerplate - at the center of managing reputational risks.

Marketers plan to once again flock to the Cannes Lions International Festival of Creativity despite soaring costs and global turbulence.

As the NewFronts try to show off better tools, content and measurement, the broader upfront negotiations navigate economic uncertainty.

Forecasts suggest that late-stage bids for World Cup inventory could see marketers pay a steep premium. But alternatives exist.

News Creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?