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That figure comes from multiplying current monthly ad revenue by 12, so it's a snapshot of where things stand today.

The holdco boss has been in place for a busy year, but the agency group has a long way to go if it's to find a secure business model.

A content marketer became a content creator to help grow one of the more difficult brands to scale on social: cannabis ...

The Telegraph is expanding its video podcast strategy into franchises spanning events and paid memberships to deepen audience relationships.

Target's refreshed beauty assortment aims to promote emerging brands, but it includes very few from Black entrepreneurs.

The former CMO of GE has seen agencies of all stripes and sizes come and go. If they're not putting the client first, they're not doing job one.

Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.

Marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.

In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?

Discover how a CTV strategy built around audience targeting, creative testing and measurement can drive stronger performance outcomes.