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The growing importance of workforce data is just one of the prognostications people managers are making looking to the year ahead.

This week's Future of TV Briefing recaps two sessions from last week's Digiday Programmatic Marketing Summit about how agencies' programmatic buying teams are evolving.

Explore how off-site retail media advertising expands audience reach, strengthens mid-funnel engagement and drives measurable growth for brands.

Discover how cross-platform gaming is reshaping audience reach, brand strategy and measurable outcomes across the modern media landscape.

Explore how a unified incentives marketing strategy helps brands reduce discounting, boost loyalty and build long-term customer value.

The independent agency has built its own buying platform, pulling a crucial layer of programmatic machinery in-house.

Publishers are tracking AI citations to understand visibility, attribution gaps and referral traffic in these tools and platforms.

The ad tech company wants to make it easier for buyers to funnel budgets from smaller brands into live sports TV ad avails.

Snap's senior director of product marketing, Abby Laursen talked to Digiday about its campaign automation plans for 2026 ...

Marketers are asking more and more questions around third-party verification on the internet's largest platforms.