nngroup.com / .nngroup-com / Page 2

Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. March 10-21, 2025.

"User experience" describes both users' relationships with products and a growing professional industry of practitioners aiming to improve those relationships.

Write alt text that communicates an image's purpose without repeating page content. Focus on meaning rather than visual description.

Ethos, logos, and pathos can help you get buy-in from stakeholders.

AI features must solve real problems, not be implemented for novelty. Unnecessary AI chatbots and features can harm rather than help users.

This report spotlights the innovative work done by two Netherlands-based organizations to upgrade customers' service experiences and deliver better business outcomes.

Start every UX-research study with a plan. Research plans document goals, methods, and logistics.

Well-written screeners ensure that your study participants are appropriate for your research goals, improve data quality, save resources, and reduce bias.