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Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.

Google's AI Max is moving out of beta, further automating its search business and moving to an intent-based auction.

This week's Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements.

OpenAI's ads manager is being tested. Here's what it can (and can't) do yet, and how much work it still needs.

A comment-driven engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.

Forbes is launching a wine-focused vertical, commerce site and membership program to grow consumer revenue and offset declining traffic.

A Publicis-owned demand-side platform, in other words, undermines the valuation story the company has spent five years constructing.

Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.

Successive senior exits for The Trade Desk demonstrate the tumult facing independent ad tech, where companies risk 'zombie status.'

The Trade Desk faces rising tensions with agencies over transparency -- and more importantly, programmatic control.