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Salesforce's $5.7 billion Braze deal has been interpreted as a successful exit for Braze and a strategically sound M&A move for Salesforce ...

Ad dollars are flowing towards usual suspects in Q4 but media buyers say midterms give reasonsto be cautious.

ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.

Fewer holdcos, more ways to pick one: The agency pitch is mid-shift and each holdco earnings call makes that harder to ignore.

With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.

The beverage giant's US and Canada media move to Omnicom as the holdco's CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.

As organic revenue grows and margins increase, Omnicom CEO John Wren said the fruits of the effort to buy IPG are starting to pay off.

Discover how retailers can reduce return fraud, improve inventory accuracy and use RFID technology to prevent losses during the holiday shopping season.

Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.

Plenty about CNN is up in the air post the Skydance deal. CNN International's plan to sell ads through AI agents isn't among them.