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More brands are beginning to export the benefits of influencer content via programmatic ads inventory.

This week's Media Briefing takes a look at the top trends from 2024, from AI licensing deals to referral traffic challenges.

B2B companies are front and center of its latest market pitch.

This week's Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024.

100 Thieves' decision to refocus on esports - and the sponsorships it brings - was marked by changes across the team's executive leadership group.

It looks like 2024 turned out to be a good one overall for marketers. Revenues were up for most, and many marketers even grew their staff this year.

Generative AI is being shoulder barged out of the way by the latest term du jour: "agentic AI."

Discover how consumer purchase insights enhance CTV and retail media campaigns, driving better ROI and delivering actionable outcomes.

Influencer companies have been muscling into the talent management scene recently - and now they're hoping to make use of artificial intelligence and connected TV features in an effort to entice talent managers and brands to broker more creator deals ...

e.l.f. Cosmetics has built out its own entertainment arm, e.l.f. Made, tasked with creating content around music, movies, gaming and sports.