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Bayer's programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks like.

Few CMOs want to commit too much, too early early, especially with tariffs threatening to undercut margins and turn a decent Q4 into a loss.

Virtual influencers have been getting a lot of attention in 2025, but marketers are increasingly wary of potential backlash against them.

As of the week of Sept. 1, Sam's Club has rolled out a new presentation layer for its website and app to 100% of its members.

In total, 88 postal operators notified the U.N. postal agency that they were suspending some or all services to the U.S.

The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for premium inventory.

Explore how local advertisers are overcoming fragmented media with AI, automation and streaming strategies to drive measurable growth.

Starting in Q4, Netflix will make its ad inventory available to buy through Amazon's programmatic buying platform.

A deceleration in streaming sub growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.

With nine months to go, marketers are plotting to make the most of what's expected to be the biggest World Cup yet.