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The Economist, The FT, The New Yorker and others have recently launched Substack newsletters, with varying strategies to find new audiences.

It functions as a real-time, AI-powered assistant directly within the user's web browser, overlaying and interacting with existing ad platforms that media agencies use.

In a crowded digital landscape, some brands are prioritizing experiential and IRL marketing as an antidote to 'AI slop' and digital fatigue.

Discover how ad tech built for CFOs helps agencies improve efficiency, unlock revenue and scale through automation, data and smarter financial control.

Discover how brand suitability is evolving as advertisers seek customization, stronger controls and better accountability across platforms.

The Washington Post used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and duration.

Butler/Till is pushing curation upstream, deciding what inventory should even be allowed into the auction rather than relying on DSP ...

Analysts and media buyers expect 'upward pressure' on CPMs, should Netflix win tussle with Paramount.

Blu is a content marketing platform that uses a variety of LLMs to help the agency's clients determine broader business goals through the prism of media ...

Agency and ad tech executives explain what tasks in their programmatic advertising workflows they would -- and wouldn't -- outsource to AI agents.