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AI video tools like OpenAI's Sora are edging into mainstream culture, leaving marketers with burning questions.

The youngest generation in the workforce has found a new career coach: social media.

Walmart's search results now mirror Amazon's, with sponsored ads dominating top spots as its retail media business surges under former Amazon exec Seth Dallaire.

The cosmetics giant is looking for partners to help make sense of all data from all its creator campaigns.

Don't credit OpenAI's ChatGPT, credit corporate LLMs - enterprise RAG is what's creating royalty revenue for publishers.

Challenges to IP norms mean agencies' legal brains are in higher demand among brands.

Discover how omnichannel orchestration helps marketers solve signal loss, unify fragmented strategies and drive measurable performance outcomes.

TV is one of the fastest-changing ad channels -- which says a lot in the context of today's ad landscape. The way viewers access content and entertainment through TV is shifting at a breakneck speed. And so, too, must the way advertisers reach those ...

Discover how Meta is pushing incrementality in marketing as a key measurement tool, including its impact on ad performance.

Domain extensions, or top-level domains (TLDs), have been around for decades. As the internet continues its rapid expansion, traditional TLDs have been claimed with increasing frequency, making it difficult for businesses to find available, ...