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Discover how publishers are responding to AI search traffic decline by growing registrations, engagement and citation-driven content.

PubMatic's launch underscores a broader shift to push decisioning into the supply path.

Creator programs are changing as retailers realize they require a multifaceted approach that doesn't just rely on affiliate links.

OpenAI's ChatGPT ad pilot faces under-delivery and other reporting issues, ultimately testing marketers' patience.

Higher gas prices have changed how people shop. Consumers are pulling back on discretionary spending and foot traffic is in decline.

Publishers are modeling the business impact of a zero-click future and developing growth strategies for the Google AI search era.

Beth Ann Kaminkow and Will Swayne explained how they're adapting AI into Dentsu's processes, as well as what to expect from the 2020 upfront.

Supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.

Hyper-engaged audiences and lightning-fast production has made CTV partnerships with creators like Dhar Mann incredibly enticing for brands ...

For the first time, third-party data now proves that X's advertiser profile is slowly returning to what it was pre-acquisition.