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This week's Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026.

Brands are egar to find their way into shows like Love Island USA and events that have become appointment viewing.

Reddit's advertising edge is its community data. Now it's debating whether selling that data to AI undercuts it.

Publisher ad supply fell 40% in Q2 as AIera, zeroclick search choked the flow of traffic to news and other openweb sites, per Ozone.

Vector-based targeting is 'very experimental', but could offer AI-forward advertisers a better way of directing media buys.

Ally CMO Andrea Brimmer reveals what she'd change about the bank's sports marketing strategy, and where sponsorships are headed.

As reporter-led video becomes a priority, publishers are investing in newsroom training to help journalists deepen audience relationships.

For that to happen, SharkNinja needed the right programming -- the social-first comedy formats already dominating feeds to be precise.

More take-private deals for ad tech, led by private equity firms, are expected in the second half of 2026.

If the agency world is on the verge of another mediapalooza, then advisory firms need to be at the ready, including Mediasense which has a new CEO.