Questions swirl after X CEO Linda Yaccarino departs from the platform Yaccarino is stepping down from the role, marking the end of two tumultuous years at the platform where she worked with Elon Musk. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 3 days 3d Share
Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns AI Max, which launched May and rolls out this summer, aims to provide advertisers with a "one-click feature suite" for search campaigns. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 3 days 3d Share
WTF is request duplication? Request duplication is becoming increasingly popular in programmatic media trading, but it raises questions over ethics. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 3 days 3d Share
Creator marketing has the reach -- CMOs want the rigor Brands aren't experimenting with creators anymore, they're institutionalizing them. What matters now is control, consistency and minimizing risk. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 3 days 3d Share
Future of TV Briefing: A preview of Digiday's CTV Advertising Strategies event This week's Future of TV Briefing previews next week's CTV Advertising Strategies event that I'll be hosting with top brand and agency executives in New York City. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 3 days 3d Share
Digiday+ Research: Publishers pull back their dependence on digital revenue Publishers are shifting back toward a balance between traditional and digital revenue sources. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 3 days 3d Share
WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart Explore what exactly non-endemic commerce media is and why it is beneficial for advertisers as well as retailers, merchants and publishers. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 4 days 4d Share
LinkedIn makes it easier for creators to track performance across platforms Creator data is becoming more accessible to third-party vendors via a new API -- another step in LinkedIn's creator platform evolution. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 4 days 4d Share
Generative AI, not ad tech, is the new antitrust battleground for Google The latest EU complaint from independent publishers marks the third potential major antitrust battle currently facing Google. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 4 days 4d Share
TikTok might be working on a standalone U.S. app, but marketers aren't sold on the idea - yet TikTok is developing a lifeboat for its American business, but media buyers are wary of advertising implications. $$ digiday.com digiday.com / feeds digiday-com / / #creative / / 4 days 4d Share