digiday.com / Page 2

Yahoo is intentionally making its demand-sider platform (DSP) less sticky. That cuts against the grain of ad tech,

Google's latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.

Google will pay for access, but not for training - and it remains unwilling to define AI Overviews as a compensable use of journalism.

As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike.

The harder question for ad execs is not whether LLMs can spend ad dollars autonomously. It is whether they should.

Walmart and Google have announced a partnership that brings the retailer's shopping experience inside Google's AI assistant, Gemini.

This week's Future of TV Briefing looks at what brands spending more money to promote creators' content means for creator compensation models.

Super Bowl ad war: Celebrities for eyeballs and mass appeal, creators for engagement and Gen Z. Which is the smarter $8M bet?

Marketers and content creators on how authenticity is even more crucial after rampant AI-generated "slop" flooded social media platforms ...

Companies are prioritizing people-first cultures that support employees as whole humans, not just workers. In this landscape, flexible, modern work models are becoming foundational -- giving employees autonomy while maintaining strong connections and ...