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As brand dollars flow into the Fortnite creator economy, the platform's creators and studios disagree about how advertisers should show up.

The latest flashpoint bubbled to the surface last week when Prebid quietly issued a change that rendered TID non-unique across exchanges,

Insiders acknowledge the company is struggling. Outsiders say there's no magic bullet. WPP's board hopes Cindy Rose has her own answer.

Tariffs are fueling a secondhand shopping boom, with platforms like ThredUp, Depop and OfferUp reporting record growth, new users and increased engagement. Now, they're under pressure to retain cost-conscious shoppers.

The Japanese-owned holding company wants to sell all its international assets. Who might buy them and what are the best parts?

As influencer marketing grows up, measurement fragmentation and pricing inconsistency stand in the way of full media channel status.

Ed Hyatt, director of newsroom SEO at The Wall Street Journal, shared SEO strategies he's prioritizing for this search and AI era.

A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark's loyalty and membership programs.

The e-commerce giant has halted its eye-catching paid search retreat, leaving marketers' heads spinning.

Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.