Explore how Cristina Jerome, creative strategist and founder of Off Worque, uses storytelling and community to create meaningful, culture-first marketing strategies.
Marketing consultant Annie Zaleski wrote the book on Taylor Swift (literally). She dug through all 12 of Swift's eras to find the best marketing takeaways for small- and medium-sized businesses.
Contracts create accountability, transparency, and a shared set of terms for creator engagement. Make sure each of your contracts includes these clauses.