#digitalmarketing / Page 2

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.

Google's AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Find competitor keywords for SEO & PPC with Semrush. Step-by-step workflows plus free methods.

Google's Universal Commerce Protocol sparks pricing debate, Trends Explore adds Gemini suggestions, and health AI Overviews face scrutiny after Guardian reporting.

Google expands campaign total budgets, tests Direct Offers in AI Mode, and updates Shopping promotion policies, reshaping how advertisers plan spend and promotions.

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.